Marketing Madness

A Survival Guide For A Consumer Society
1. Auflage 2020
ISBN: 978-0-367-15894-1
Verlag: Taylor & Francis

Buch, Englisch, 260 Seiten, Format (B × H): 170 mm x 254 mm, Gewicht: 480 g

This book documents the "unholy alliance" between corporations and Hollywood and takes up issues as how marketers turn citizens into consumers, ads that kill, sex in advertising, marketing in public schools, and selling of social issues. It acts as a primer on the social ills of commercialism.

Autoren/Hrsg.

Jacobson, Michael

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein
• Wirtschaftswissenschaften Betriebswirtschaft Management
• Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie

Inhaltsverzeichnis

Part One: The Face of Commercialism 1. Targeting Children 2. The Private and Public Airwaves 3. Hidden Advertising 4. Sexism and Sexuality in Advertising 5. Co–Opting Civic Groups, Culture, Sports 6. Intrusive Marketing 7. Advertising Lies, Advertising Kills 8. Commercialized Holidays and Rituals Part Two: Facing Commercialism 9. The Impact of Commercialism: Affecting Our Minds 10. Call to Action

Über Autor(innen)

Michael F. Jacobson is co-founder of the Center for the Study of Commercialism and executive director of the Center for Science in the Public Interest. Jacobson is also author or co-author of What Are We Feeding Our Kids, Marketing Disease to Hispanics, and many other books and reports.

Laurie Ann Mazur writes on issues of environmental and social justice.