Sonic Branding

An Essential Guide to the Art and Science of Sonic Branding
1. Auflage 2003
ISBN: 978-1-349-50977-5
Verlag: Palgrave Macmillan UK

Buch, Englisch, 179 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 304 g

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Zielgruppe

Research

Autoren/Hrsg.

Jackson, D.

Inhaltsverzeichnis

Introduction New New Thing Brand Experience Sonic Expressions Environment Multimedia Sound-only Music Voice Ambience Internal Communications Managing the Creative Process Business Ethics Deep and Memorable Relationships

Über Autor(innen)

DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.