J. Caraballo Marketing Automation with Mailchimp

Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business
1. Auflage 2023
ISBN: 978-1-80056-756-6
Verlag: De Gruyter
Format: EPUB
Kopierschutz: 0 - No protection

E-Book, Englisch, 304 Seiten

No detailed description available for "Marketing Automation with Mailchimp".

Autoren/Hrsg.

J. Caraballo, Margarita

Fachgebiete

• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Mathematik | Informatik EDV | Informatik Business Application Unternehmenssoftware

Inhaltsverzeichnis

Table of Contents - Welcome to Marketing with Mailchimp
- Basics of Account Management and Audiences
- Importing and Combining Audiences
- Understanding the Difference between Groups, Tags, and Segments
- Strategies and Tools for Managing Inactive Contacts
- Setting Up and Customizing Various Forms
- Establishing Your Brand with the Content Studio
- Outreach Marketing with Templates and Campaigns
- Setting Up Your Marketing Presence with Websites
- Understanding Reports and Analytics
- Implementing A/B and Multivariate Testing
- Strategies for Automating Using the Customer Journey Builder
- Setting Up Mailchimp E-commerce Store
- E-Commerce Integrations
- Form and Survey Integrations
- CRM and Connectivity Integrations
- Use Cases and Real-World Examples

Über Autor(innen)

J. Caraballo Margarita:

Margarita Caraballo is a senior technical product manager at Mailchimp, a marketing automation platform that has joined the Intuit suite of products as of late 2021. She lives in Atlanta and has been with Mailchimp for close to a decade and has seen its growth from a bulk email web app to a multi-channel marketing automation platform. Throughout that time, she has worked in every major customer-focused pillar of the company: product, engineering, and support. Throughout her career in tech, she has worked directly with users, as well as embedded with engineering teams. She is often described as equal parts data-driven and practical, helping others learn how to connect the pieces of their data together to tell a compelling story.