E-Book, Englisch, 304 Seiten
J. Caraballo Marketing Automation with Mailchimp
1. Auflage 2023
ISBN: 978-1-80056-756-6
Verlag: De Gruyter
Format: EPUB
Kopierschutz: 0 - No protection
Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business
E-Book, Englisch, 304 Seiten
ISBN: 978-1-80056-756-6
Verlag: De Gruyter
Format: EPUB
Kopierschutz: 0 - No protection
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Table of Contents - Welcome to Marketing with Mailchimp
- Basics of Account Management and Audiences
- Importing and Combining Audiences
- Understanding the Difference between Groups, Tags, and Segments
- Strategies and Tools for Managing Inactive Contacts
- Setting Up and Customizing Various Forms
- Establishing Your Brand with the Content Studio
- Outreach Marketing with Templates and Campaigns
- Setting Up Your Marketing Presence with Websites
- Understanding Reports and Analytics
- Implementing A/B and Multivariate Testing
- Strategies for Automating Using the Customer Journey Builder
- Setting Up Mailchimp E-commerce Store
- E-Commerce Integrations
- Form and Survey Integrations
- CRM and Connectivity Integrations
- Use Cases and Real-World Examples