Plain Talk

1. Auflage 1997
ISBN: 978-0-471-15514-0
Verlag: Wiley

Buch, Englisch, 208 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 390 g

Dem Autor Ken Iverson schreibt man die Rettung der US-amerikanischen Stahlindustrie zu: Nucor, sein vor 30 Jahren gegründetes Unternehmen, hat niemals ein Quartal mit Verlust abgeschlossen, niemals einen Angestellten entlassen und wird als eine der bestgeführten Firmen Amerikas betrachtet. Dieses Buch ist ein offener, einnehmender Überblick über Iversons Management-Stil, Denkweise und Erfahrungsschatz, von dem jedes Unternehmen profitieren kann. (11/97)

Autoren/Hrsg.

Iverson, Ken

Weitere Mitwirkende

Varian, Tom

Bennis, Warren

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Literatur für Manager
• Wirtschaftswissenschaften Betriebswirtschaft Management

Inhaltsverzeichnis

Foreword by Warren Bennis vii

Acknowledgments xi

Introduction 3

Chapter 1 A Higher Cause 11

Chapter 2 Trust Your Instincts 25

Chapter 3 Destroy the Hierarchy 51

Chapter 4 The Engines of Progress 79

Chapter 5 A Simple Stake in the Business 101

Chapter 6 The Virtues of Smallness 123

Chapter 7 Risks and Adventures 143

Chapter 8 Ethics over Politics 165

Chapter 9 The Bottom Line 177

Epilogue The Cure for the Common MBA 185

Notes 194

Index 195

Über Autor(innen)

F. KENNETH IVERSON was raised in Downers Grove, Illinois. After earning a bachelor's degree in aeronautical engineering from Cornell and a master's degree in mechanical engineering at Purdue, Iverson started his career as a research physicist and held several technical and management positions in the metals industry.
He joined Nuclear Corporation of America as a vice president in 1962. When Nuclear Corporation faced bankruptcy in 1965, the board elevated Iverson, then thirty-nine years old, to President and placed the company’s future in his hands. He focused the failing company on two businesses—fabricating joists from steel (to be used in nonresidential construction) and making steel itself from recycled metal scrap. In 1972, Nuclear Corporation changed its name to Nucor Corporation. Today, Nucor is America’s third-largest steel maker.
Iverson has served on the boards of Wal-Mart Stores, Inc. and Wachovia Corporation. President Bush awarded him the National Medal of Technology, America’s highest award for technological achievement.

TOM VARIAN is a principal of Strategic Communications Services in Mooresville, North Carolina. His clients include Johnson & Johnson, 3M, and the Special Projects Group at FORTUNE magazine.