Hyzy / Zichermann / Wardle Gamification for Product Excellence

Make your product stand out with higher user engagement, retention, and innovation
1. Auflage 2023
ISBN: 978-1-83763-443-9
Verlag: De Gruyter
Format: EPUB
Kopierschutz: 0 - No protection

E-Book, Englisch, 350 Seiten

No detailed description available for "Gamification for Product Excellence".

Autoren/Hrsg.

Hyzy, Mike

Zichermann, Gabe

Wardle, Bret

Fachgebiete

• Mathematik | Informatik EDV | Informatik Programmierung | Softwareentwicklung Software Engineering
• Mathematik | Informatik EDV | Informatik Business Application Unternehmenssoftware

Inhaltsverzeichnis

Table of Contents - Gamification Basics
- Gamification for Product Managers
- Gamification Frameworks and Experts
- Understanding Your User
- Game Mechanics and Psychology
- Designing a Gamification Strategy
- Implementing Your Gamification
- Challenges and Limitations in Gamification
- Selling Your Gamification Strategy
- Gamify Your Product Development Process
- Case Studies and Best Practices
- The Future of Gamification

Über Autor(innen)

Hyzy Mike:

Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.Wardle Bret:

Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.