The Internationalization of Firms

Case Studies from the Nürnberg Metropolitan Region
2. Third Auflage 2024
ISBN: 978-3-98542-100-8
Verlag: Hampp Verlag

Buch, Englisch, 319 Seiten, broschiert, Format (B × H): 153 mm x 227 mm, Gewicht: 406 g

Reihe: Nürnberger Edition zum internationalen Management

The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several renowned multinational corporations, like Adidas, Puma, Schaeffler and Siemens, as well as many impressive family-owned firms and hidden champions are headquartered here. This volume contains 18 case studies of companies and their international operations. The scope of this volume extends from the early internationalization strategies in the Middle Ages to the consequences of the COVID-19 pandemic and the Russian war against Ukraine on current business activities. The case studies cover an extensive range of topics from market entry strategies, marketing activities and human resource management to corporate social responsibility.

With contributions by
Franziska Altendorf Judith Ambrosius Marcus Conrad Maxim Grib Christina Heidemann Helmut Haussmann Dirk Holtbrügge Daniel Maderer Nikhila Raghavan Tassilo Schuster Sue Claire Trage Luisa Wicht

Autoren/Hrsg.

Holtbrügge, Dirk

Haussmann, Helmut

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Multinationale Unternehmen
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management