Holden Starting an Online Business For Dummies

7. Auflage 2013
ISBN: 978-1-118-65194-0
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 456 Seiten, E-Book

Mind your business with this updated edition of thebestselling online business how-to guide
Have a computer, an Internet connection, and a dream? Then,you're already on your way to starting your very own onlinebusiness. This fun and friendly guide can help you turn your bigidea into big bucks whether you're expanding your real-worldstorefront online or creating your own virtual startup. Startingan Online Business For Dummies, 7th Edition will show you howto identify a market need, choose a web hosting service, implementsecurity and privacy measures, open up shop, and start promoting tothe world.
* Covers the latest trends and techniques for onlinediscoverability - from social media marketing to search enginerankings, online couponing to optimization for mobiledevices, and beyond
* Highlights business issues that are of particular concern toonline entrepreneurs
* Walks you through the best practices of successful onlinebusinesses, including customer service, marketing, analytics, andwebsite optimization tools
* Provides advice on choosing an e-commerce platform, protectingyour domain name, securing trademarks, working with vendors anddistributors, and keeping your customer's personal data safe
There's no time like now to start a new endeavor and no guidelike Starting an Online Business For Dummies, 7th Edition toget your online business going.

Autoren/Hrsg.

Holden, Greg

Inhaltsverzeichnis

Introduction 1
Part I: Launching Your Online Business 9
Chapter 1: New Tools and Strategies for Your Online Business 11
Chapter 2: Opening Your Online Business 31
Chapter 3: Choosing and Equipping Your New E-Business 57
Chapter 4: Selecting Your E-Commerce Host and Design Tools 79
Part II: Creating a Business Website 107
Chapter 5: Organizing Your Business Presence and Attracting Customers 109
Chapter 6: Making Shopping Easy on Your E-Commerce Site 147
Chapter 7: Accepting Payments 173
Chapter 8: Communicating with Customers and Building Loyalty 197
Chapter 9: Sourcing Worldwide for Your Business 219
Part III: Social Networking and Marketing 233
Chapter 10: Advertising and Publicity: The Basics 235
Chapter 11: Search Engine Optimization 257
Chapter 12: Location, Location, Location Marketing 283
Chapter 13: Social Marketing: Facebook, Pinterest, Twitter, and Blogs 299
Part IV: Expanding Beyond Your Website 313
Chapter 14: Selling on Amazon.com and eBay 315
Chapter 15: Moving to Specialty Marketplaces 347
Chapter 16: Managing and Growing Your Online Business 365
Part V: Keeping Your Business Legal and Fiscally Responsible 379
Chapter 17: Keeping It All Legal 381
Chapter 18: Online Business Accounting Tools 397
Part VI: The Part of Tens 413
Chapter 19: Ten Ways to Reach Mobile Shoppers 415
Chapter 20: Ten Ways to Develop a Platform 421
Index 427

Über Autor(innen)

Greg Holden founded Stylus Media, a company specializing in creating web pages for small businesses. He has written more than 30 books, many focused on online business and the skills and tools that small-business entrepreneurs need to expand their operations on the Internet.