For Quark Users
Buch, Englisch, 264 Seiten, Format (B × H): 192 mm x 246 mm, Gewicht: 1060 g
ISBN: 978-0-240-51534-2
Verlag: Taylor & Francis
In this age of technological change the quality of the subbing has never been more important to a successful newspaper. The careful use of typography, pictures, graphics and compelling headlines and the skillful handling of text coupled with good page planning, all help to give character,style and readability.This book examines, and draws lessons from, work in contemporary newspapers in editing and presentation; it defines the varied techniques of copytasting, of editing news stories and features, of styles of headline writing and the use of typography to guide and draw the attention of the reader. It takes into account developments in the use of English as a vehicle of mass communication in two important chapters on structure and word use; and it shows how to get the best out of the electronic tools now available to subeditors.It also reminds journalisis that, however advanced the tools, a newspaper is only as good as the creative skills of those that write, edit and put it together.
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Presse & Journalismus
- Mathematik | Informatik EDV | Informatik Professionelle Anwendung Desktop-Publishing, E-Publishing
- Geisteswissenschaften Sprachwissenschaft Schreiben und Publizieren, Kreatives Schreiben
Weitere Infos & Material
Printing systems; Choosing the materials; Page planning and typography; Pictures; Basic subediting techniques; Language and its traps; The words on the page; Headlines: content and approach; Headlines: the typographical challenge; Further subediting techniques; The running story; Putting it all together; Voices and audiences; Features: planning and design; Features: language and projection; Glossary