Hinchcliffe / Kim Social Business By Design

Transformative Social Media Strategies for the Connected Company
1. Auflage 2012
ISBN: 978-1-118-28613-5
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, E-Book

From the Dachis Group--the global leader in socialbusiness--comes the groundbreaking book on transformativesocial business strategies.
Social Business By Design is the definitive management bookon how to rethink the modern organization in the social media era.Based on their research and work through the Dachis Group, thoughtleaders Dion Hinchcliffe and Peter Kim deftly explore how thesocial, cultural, and technological trends provoked by the socialmedia explosion are transforming the business environment. Designedas both a strategic overview and a hands-on resource, SocialBusiness By Design clearly shows how to choose and implement asocial business strategy and maximize its impact.
* Explains the mechanisms, applications, and advantages of astrategic array of social media topics, including social mediamarketing, social product development, crowdsourcing, social supplychains, social customer relationship management, and more
* Features examples from high-profile companies such as SAP,Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBMwho have implemented social business strategies
* Draws on the extensive research and expertise of the DachisGroup, which has helped numerous Fortune 500 clients plan, build,and activate effective social business solutions
Containing actionable, high-impact techniques that save time andthe bottom line, Social Business By Design will transformany organization's strategy to ensure success and avoid disruptionin a fast-moving world.

Autoren/Hrsg.

Hinchcliffe, Dion

Kim, Peter

Weitere Mitwirkende

Dachis, Jeff

Inhaltsverzeichnis

Foreword vii
by Jeff Dachis
Introduction 1
PART ONE Adapting Organizations to the Twenty-First Century5
1 Social Media: Drivers of Global Business Opportunity 7
2 Social Media: A Way of Life, a Way of Business 17
3 Who's Winning in Social Business and Why 25
4 The Global Business Transition to Social Media 45
5 How Business Will Make the Transition 53
PART TWO The Techniques of Social Business 63
6 Social Media Marketing 65
7 Social Product Development 87
8 Crowdsourcing: Community-Powered Workforces 93
9 Social Customer Relationship Management and CustomerCommunities: Social Customer Care 99
10 Social Business Ecosystems: Engaging with Business Partners107
11 Workforce Engagement: Creating a Connected Company UsingSocial Business 127
12 Social Business Supporting Capabilities 143
PART THREE Social Business Design and Strategy 157
13 Identifying Priorities and Planning 159
14 Building Blocks: The Elements of Social Business 169
15 Business Cases, Pilots, Return on Investment, and Value:Tying Them Together 185
16 Building a Social Business Strategy: The Outputs 191
17 Getting Started with Social Business 195
18 Maturity: The Social Business Unit 205
Epilogue 211
Appendix: The Ten Tenets of Social Business 215
Notes 217
Acknowledgments 229
About the Authors 231
Index 233

Über Autor(innen)

Dion Hinchcliffe is executive vice president of strategy at Dachis Group. He is an internationally recognized thought leader on enterprise social media, business agility, open business models, and information technology. He writes, speaks, researches, and consults on these topics for clients in the Fortune 500 and public sector.
Peter Kim is chief strategy officer of Dachis Group. He is a leading advisor on social business, working with clients on strategy formulation and driving global industry discourse.
Dachis Group is a consulting firm that helps large enterprises implement social business design to formulate business strategies; plans, builds, and activates social solutions for customer, workforce, and enterprise engagement; and provides data aggregation and analysis. www.dachisgroup.com
For more information, please visit www.socialbusinessbydesign.com