Social Business by Design

1. Auflage 2012
ISBN: 978-1-118-27321-0
Verlag: Wiley

Buch, Englisch, 256 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 526 g

From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies.

Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact. - Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more
- Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies
- Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions

Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.

Autoren/Hrsg.

Hinchcliffe, Dion

Kim, Peter

Weitere Mitwirkende

Dachis, Jeff

Inhaltsverzeichnis

Foreword by Jeff Dachis vii

Introduction 1

PART ONE Adapting Organizations to the Twenty-First Century 5

1 Social Media: Drivers of Global Business Opportunity 7

2 Social Media: A Way of Life, a Way of Business 17

3 Who’s Winning in Social Business and Why 25

4 The Global Business Transition to Social Media 45

5 How Business Will Make the Transition 53

PART TWO The Techniques of Social Business 63

6 Social Media Marketing 65

7 Social Product Development 87

8 Crowdsourcing: Community-Powered Workforces 93

9 Social Customer Relationship Management and Customer Communities: Social Customer Care 99

10 Social Business Ecosystems: Engaging with Business Partners 107

11 Workforce Engagement: Creating a Connected Company Using Social Business 127

12 Social Business Supporting Capabilities 143

PART THREE Social Business Design and Strategy 157

13 Identifying Priorities and Planning 159

14 Building Blocks: The Elements of Social Business 169

15 Business Cases, Pilots, Return on Investment, and Value: Tying Them Together 185

16 Building a Social Business Strategy: The Outputs 191

17 Getting Started with Social Business 195

18 Maturity: The Social Business Unit 205

Epilogue 211

Appendix: The Ten Tenets of Social Business 215

Notes 217

Acknowledgments 229

About the Authors 231

Index 233

Über Autor(innen)

Dion Hinchcliffe is executive vice president of strategy at Dachis Group. He is an internationally recognized thought leader on enterprise social media, business agility, open business models, and information technology. He writes, speaks, researches, and consults on these topics for clients in the Fortune 500 and public sector.
Peter Kim is chief strategy officer of Dachis Group. He is a leading advisor on social business, working with clients on strategy formulation and driving global industry discourse.
Dachis Group is a consulting firm that helps large enterprises implement social business design to formulate business strategies; plans, builds, and activates social solutions for customer, workforce, and enterprise engagement; and provides data aggregation and analysis. www.dachisgroup.com