Hill / Dean / Murphy Social Media, Sociality, and Survey Research

1. Auflage 2013
ISBN: 978-1-118-59502-2
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 360 Seiten, E-Book

Provides the knowledge and tools needed for the future ofsurvey research
The survey research discipline faces unprecedented challenges,such as falling response rates, inadequate sampling frames, andantiquated approaches and tools. Addressing this changinglandscape, Social Media, Sociality, and SurveyResearch introduces readers to a multitude of newtechniques in data collection in one of the fastest developingareas of survey research.
The book is organized around the central idea of a "socialityhierarchy" in social media interactions, comprised of three levels:broadcast, conversational, and community based. SocialMedia, Sociality, and Survey Research offers balancedcoverage of the theory and practice of traditional survey research,while providing a conceptual framework for the opportunities socialmedia platforms allow. Demonstrating varying perspectives andapproaches to working with social media, the book features:
* New ways to approach data collection using platforms such asFacebook and Twitter
* Alternate methods for reaching out to interview subjects
* Design features that encourage participation with engaging,interactive surveys
Social Media, Sociality, and Survey Research is animportant resource for survey researchers, market researchers, andpractitioners who collect and analyze data in order to identifytrends and draw reliable conclusions in the areas of business,sociology, psychology, and population studies. The book is also auseful text for upper-undergraduate and graduate-level courses onsurvey methodology and market research.

Autoren/Hrsg.

Hill, Craig A.

Dean, Elizabeth

Murphy, Joe

Über Autor(innen)

Craig A. Hill, PhD, is Senior Vice President for theSurvey, Computing, and Statistical Sciences at RTI International.He has more than thirty years of experience in survey research,having directed survey research projects for a wide variety offederal, academic, and commercial clients.
Elizabeth Dean, MA, is a Survey Methodologist at RTIInternational. She specializes in the development and testing ofinnovative applications of survey methodology, such as designingsurveys for various social media platforms, investigating the useof virtual worlds to increase survey privacy, and adaptingcognitive pretesting methods for use with emergingtechnologies.
Joe Murphy, MA, is a Survey Methodologist at RTIInternational. His research focus includes the implementation ofnew data collection processes and analytic techniques to maximizedata quality, increase response, and reduce costs, as well as therole of new technologies and social media in the collection andanalysis of social data.