Hill / Collier / Gilmour eBay.co.uk Business All-in-One For Dummies

Erscheinungsjahr 2010
ISBN: 978-1-119-99718-4
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 684 Seiten, E-Book

Whether you're new to eBay or an existing business looking toexpand online, this bumper book covers all the essentials in oneup-to-date and definitive guide. Written by a team of eBay expertsthis readable guide is packed with advice on setting up your shopfront, choosing the right things to sell, presenting and promotingyour items, delivering to customers, managing your finances andhandling the legal stuff. Combining 9 books in 1 eBay.co.ukBusiness All-in-One For Dummies is your key to a booming eBayBusiness
This book will be adapted and fully updates to include essentialUK information and up-to-date information on the eBay UK website,information will include:
* Up-to date eBay.co.uk site specific information and any recentchanges
* eBay.co.uk policies and business strategies
* Setting up a business in the UK
* Small Business laws and legislation
* UK case studies
* UK payment methods
* UK taxation on goods
* European & UK shipping, delivery and packing methods
* UK data protection acts, laws and legislation
* UK websites
* UK geographic information

Autoren/Hrsg.

Hill, Steve

Collier, Marsha

Gilmour, Kim

Inhaltsverzeichnis

Introduction.
Book I: eBay Basics.
Chapter 1: Hooking Up with Online Technology.
Chapter 2: Navigating through eBay.
Chapter 3: Signing Up and Getting Started.
Chapter 4: Understanding eBay Sales.
Chapter 5: Checking Out the Seller and Leaving Feedback.
Chapter 6: Bidding to Win.
Chapter 7: Completing the Transaction.
Chapter 8: Participating in the Community.
Book II: Essential Tools.
Chapter 1: Researching on eBay.
Chapter 2: Researching on the Web.
Chapter 3: Effi cient Communications for Better Sales.
Chapter 4: Simplifying Payment with PayPal.
Book III: Selling Like a Pro.
Chapter 1: Making Sure Your Listings Make Pence.
Chapter 2: Understanding the Finer Points of Selling.
Chapter 3: Listing Your Items for Sale.
Chapter 4: Using eBay's Turbo Lister.
Chapter 5: Managing Your Sales on My eBay.
Chapter 6: Using PayPal to Organise Your Sales.
Chapter 7: Checking Out Payment Alternatives.
Book IV: Sourcing Merchandise.
Chapter 1: Understanding Online Retailing.
Chapter 2: Buying Merchandise like the Pros.
Chapter 3: Selling Other People's Stuff.
Chapter 4: Benefiting from Liquidation and Drop-Shipping.
Book V: Presenting Your Items.
Chapter 1: Your eBay Photo Studio.
Chapter 2: Mastering eBay Photography.
Chapter 3: Sprucing Up Your Listings with HTML.
Chapter 4: Getting Your Photos Ready for eBay.
Chapter 5: Getting Your Photos on the Web.
Book VI: Promoting Your Goods.
Chapter 1: Developing Your Website.
Chapter 2: Marketing Your Website and eBay Shop.
Chapter 3: Using PayPal to Increase Your Sales.
Book VII: Storing and Shipping.
Chapter 1: Organising Your Merchandise and ShippingDepartment.
Chapter 2: Postage without the Palaver.
Chapter 3: Insuring Your Item's Delivery and ProvidingPeace of Mind.
Book VIII: Powerful Selling.
Chapter 1: Upgrading to eBay's Selling Manager.
Chapter 2: Automating with Third-party Auction ManagementTools.
Chapter 3: Studying Your Statistics.
Chapter 4: Becoming a PowerSeller.
Chapter 5: Opening Your eBay Shop.
Book IX: Office and Legal.
Chapter 1: Going Legit.
Chapter 2: The Joys of Taxes and Record Keeping.
Chapter 3: Using Bookkeeping Software.
Chapter 4: Keeping Your Online Business Secure.
Chapter 5: Networking Your Office.
Index.

Über Autor(innen)

Steve Hill is the adapting author of eBay.co.uk FD 2e and aneBay expert. He is a freelance journalist, university lecturer andhas held senior editorial positions at Internet Made Easyand Internet Magazine. He has also written on a freelancebasis for numerous publications, including The Independent,Sunday Express, and New Media Age. He currently worksas a lecturer specialising in electronic publishing at SouthamptonSolent University.
Kim Gilmour is an eBay expert and freelance journalistspecialising in technology and the internet. She regularlycontributes to publications including Which? Computing,Web User and PC Pro. Kim has been writing about theweb since 1998.
Marsha Collier is an eBay powerseller, eBay Universityinstructor and author.