Heyman Nonprofit Fundraising 101

A Practical Guide to Easy to Implement Ideas and Tips from Industry Experts
1. Auflage 2015
ISBN: 978-1-119-10050-8
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 368 Seiten, E-Book

Raise more money for your cause!
Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause.
Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including:
* Planning, hiring, and tracking progress
* Individual donors, major gifts, events, and direct mail
* Board and volunteer engagement
* Foundation and government grants
* Corporate partnerships
* Online and email fundraising
* Social media and mobile crowdfunding
* Earned income and social enterprise
Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah.
This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.

Autoren/Hrsg.

Heyman, Darian Rodriguez

Inhaltsverzeichnis

About the Book
Acknowledgements
Foreword: Discovering what it Means to be a Fundraiser
Lynne Twist
About Lynne Twist
PART 1: PLANNING FOR SUCCESS & PREPARING YOUR TEAM
Creating a Fundraising Plan
Introduction
About The Expert
Hiring & Training Development Staff
Introduction
About The Expert
Engaging Your Board
Introduction
About The Expert
Volunteer Fundraising
Introduction
About The Expert
PART TWO: BUILDING YOUR TOOLKIT & TRACKING PROGRESS
Prospecting & Donor Research
Introduction
About The Expert
Donor Databases & CRM
Introduction
About The Experts
Measuring Impact: Data, Stories, & Organizational Dashboards
Introduction
About The Expert
PART THREE: INDIVIDUAL DONORS
Grassroots Fundraising: Building Your Donor Pyramid
Introduction
About The Expert
Major Donors: Building Relationships, Making the Ask, and Stewardship
Introduction
About The Expert
Direct Mail: The Ins & Outs
Introduction
About The Expert
Year-End, Annual Appeals, & Membership Campaigns
Introduction
About The Expert
Event-Based Fundraising
Introduction
About The Experts
Runs, Walks, & Rides: Community-Based Fundraising
Introduction
About The Expert
Fundraising Across the Generations: Millennials, Baby Boomers, & More
Introduction
About The Experts
PART FOUR: ONLINE FUNDRAISING
Maximizing Website Donations
Introduction
About The Expert
Fundraising With Email
Introduction
About The Expert
Social Media & Crowdfunding for your Cause
Introduction
About The Experts
Appendix: Practical Tips for Key Social Media Platforms & Crowdfunding Case Study
Mobile Fundraising
Introduction
About The Experts
PART FIVE: FOUNDATIONS
Research, Getting in the Door, & Securing an Invitation to Apply
About The Experts
Government Grants
Introduction
About The Expert
Writing a Winning LOI & Proposal
Introduction
About The Experts
Tracking Progress & Reporting Back
Introduction
About The Expert
PART SIX: CORPORATE SUPPORT
Sponsorships
Introduction
About The Expert
Cause Marketing Partnerships
Introduction
About The Experts
In-Kind Fundraising & Media Sponsorship
Introduction
About The Expert
PART SEVEN: UNLOCKING SOCIAL ENTERPRISE
Earned Income Strategies
Rick Aubry
Introduction
About The Guest Contributor
Endnotes
Afterword: Finding Your Path
Premal Shah
About Premal Shah
Book Partners
Closing Thoughts
About the Authors
Index

Über Autor(innen)

DARIAN RODRIGUEZ HEYMAN is an accomplished fundraiser, social entrepreneur, and author. His work "helping people help" started during his five-year tenure as Executive Director of Craigslist Foundation, where he launched their Nonprofit Boot Camp. He edited the bestselling book, Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals (Wiley), after which he co-founded the global conference series Social Media for Nonprofits. He also co-founded Sparrow: Mobile for All and served as a Commissioner for the Environment for the City & County of San Francisco. He is a frequent keynote speaker at nonprofit, fundraising, youth leadership, and environmental events around the globe and thrives on connecting social change leaders to the best practices, resources, and contacts needed to maximize impact.