Herrera Soler / White Metaphor and Mills

Figurative Language in Business and Economics
1. Auflage 2012
ISBN: 978-3-11-027458-5
Verlag: De Gruyter
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, Band 19, 337 Seiten

Reihe: Applications of Cognitive Linguistics [ACL]ISSN

While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese).

The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness.

The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.

Zielgruppe

Researchers and Students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies

Autoren/Hrsg.

Herrera Soler, Honesto

White, Michael

Fachgebiete

• Geisteswissenschaften Sprachwissenschaft Semantik & Pragmatik
• Geisteswissenschaften Sprachwissenschaft Textlinguistik, Diskursanalyse, Stilistik

Über Autor(innen)

Honesto Herrera-Soler and Michael White, Universidad Complutense, Madrid, Spain.