Hendrickson / Wissink Unleashing the Power of UX Analytics

Proven techniques and strategies for uncovering user insights to deliver a delightful user experience
1. Auflage 2023
ISBN: 978-1-80461-381-8
Verlag: De Gruyter
Format: EPUB
Kopierschutz: 0 - No protection

E-Book, Englisch, 280 Seiten

No detailed description available for "Unleashing the Power of UX Analytics".

Autoren/Hrsg.

Hendrickson, Jeff

Wissink, Travis

Fachgebiete

• Mathematik | Informatik EDV | Informatik Programmierung | Softwareentwicklung Software Engineering
• Mathematik | Informatik EDV | Informatik Programmierung | Softwareentwicklung Webprogrammierung

Inhaltsverzeichnis

Table of Contents - The Fundamentals of UX - A Brief Overview to Level set
- Just What Do We Mean by Analytics?
- Why analytics are important to successful UX projects
- Achieving Success Through a Repeatable Process
- Northstar Statement - Your Greenlit Marching Orders
- Change Management - It's Not Just About the Systems, It's About the People
- Design Thinking - The Core Problem Solving Tool in a UX Practice
- Interviews & Personas - Best Practices for Quick and Efficient User Understanding
- Surveys - A High Level, Broad Stroke Tool for Quick Direction
- UX Metrics - The Story of Operational Measurement
- Live By Your Data, Die By Your Data
- The Tools It Takes to Gather and Consolidate Information
- Digital Transformation - An Enterprise Use of UX Analytics
- Content Strategy & Analysis - An Analytics Based User-Centric Approach
- Deliverables - You Wrapped the Research, Now What Do You Present?
- Data Visualization - The Power of Visuals to Help with Cognition and Decisions
- Heuristics - How We Measure Application Usability

Über Autor(innen)

Hendrickson Jeff:

An honors graduate of design school FIT, Jeff began his international career designing clothing and textile lines, one with a former classmate that showed in NYC to global acclaim. A downturn in the clothing industry saw him go back to school to study technology and it's there that he's stayed, working his way up from designing small websites to leading UX teams for enterprises across the globe. He's logged many miles on jets crisscrossing the planet to teach Design Thinking and help companies discover new ways to UX analytics to serve users and customers. Jeff currently lives in Cincinnati, OH where he continues his work in the UX field, while he paints, publishes, and teaches UX.