Fashion Trends and Forecasting

The Fashion Futurists' Toolkit
1. Auflage 2025
ISBN: 978-1-032-54186-0
Verlag: Taylor & Francis Ltd

Buch, Englisch, 270 Seiten, Format (B × H): 246 mm x 173 mm, Gewicht: 482 g

Reihe: Mastering Fashion Management

Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.

It explains the importance of trend forecasting for businesses and how technology such as artificial intelligence can help to advance it for the future. Addressing both macro- and micro-trends, including fashion styles, textiles and colour trends as well as the impact of technology such as AI and the metaverse, the book offers guidance on how fashion students can address fast-changing consumer needs and demands and identify wider shifts in the cultural, environmental, political and technological worlds. Case studies from globally recognised organisations feature in every chapter, highlighting and contextualising theory for students. Discussion questions, further reading and exercises help facilitate class discussion and deeper understanding.

Designed to equip the reader with Fashion Forecasting tools, methods and principles in an accessible and clear way, this text is recommended and core reading for students studying fashion forecasting, fashion buying and fashion marketing.

Supplementary online resources can be found at www.routledge.com/9781032541860 and include a short instructor’s manual of points to be used for seminar discussions and chapter-by-chapter PowerPoint slides for instructors.

Zielgruppe

Postgraduate and Undergraduate Advanced

Autoren/Hrsg.

Hemingray, Caroline

Hur, Eunsuk

Westland, Stephen

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Wirtschaftsprognose
• Geisteswissenschaften Design Modedesign, Stoffe, Schmuckdesign
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Einkauf, Logistik, Supply-Chain-Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Textilindustrie

Inhaltsverzeichnis

Part 1: Macro trends - Fashion lifestyle forecasting & strategic directions  1. Fashion futurists’ toolkit: Introduction to trend research and the role of trend forecasting  2. Revealing the sociocultural approach used by trend forecasting agencies in Paris: An anthropological study  3. Macro environment analysis and fashion lifestyle trends  4. Forecasting sustainable fashion futures: Backcasting and scenario planning strategies  Part 2: Micro trends - Forecasting colour, textiles and fashion design  5. Collaborative fashion forecasting: Integrating demand and supply chain forecasting into the fashion industry  6. Colour forecasting: A data-driven approach to identifying "colour futures"  7. Trends in yarns, fabrics and materials  8. Fashion designers' tools for forecasting trends  Part 3: Fashion trend forecasting - The future  9. Trend forecasting in virtual worlds  10. The future of fashion forecasting  11. Forecasting industry practices: Fashion futurists' careers

Über Autor(innen)

Eunsuk Hur is Lecturer and Researcher in sustainability and future studies at the University of Leeds, UK, and former trend forecaster.

Caroline Hemingray is Associate Professor in Fashion Marketing and Colour  in the School of Design, University of Leeds, UK.

Stephen Westland is Professor of Colour Science and Technology in the School of Design, University of Leeds, UK.