Mastering Business Model Stress Testing

Navigating Megatrends and Market Dynamics Through Strategic Analysis and Innovation
Erscheinungsjahr 2025
ISBN: 978-3-658-49510-7
Verlag: Springer

Buch, Englisch, 132 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 399 g

Reihe: Future of Business and Finance

In the ever-evolving landscape of contemporary business, organizations encounter the perpetual challenge of re-evaluating and adjusting their business frameworks. This book presents a comprehensive guide to fortifying and adapting business models to meet this demand. This author elucidates how enterprises can enhance their competitive edge by methodically scrutinizing and accommodating megatrends such as digitalization, sustainability, and globalization. It integrates established business model stress-testing methodologies with pragmatic strategies for preemptively addressing forthcoming market dynamics. Through meticulous examination of case studies and actionable directives, this resource emerges as an essential asset for executives, strategists, and innovators striving to ensure the resilience of their enterprises. Offering not only profound insights into business model innovation, but also tangible counsel for navigating a swiftly evolving environment, it stands as an invaluable resource for those aiming to thrive amidst change.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Heim, Lars

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

1. Uncertainty in the business environment as a starting point for business model innovation.- 2. Overview of business model stress testing.- 3. Description of the business model – first step in the BMST.- 4. Identification of stress factors – second step in BMST.- 5. Assigning stress factors to key components of the business model – third step in the BMST.- 6. Visual representation, analyses, and recommendations for action – steps four to six in the BMST.- 7. Workshops on operationalizing business model stress testing.- 8. AI-supported business model stress testing: possible applications and limitations of LLMs..

Über Autor(innen)

Dr. Lars Heim is Co-Founder and COO of Aeon Robotics, a startup focusing on modular robotics, artificial intelligence, drive technology, and smart components. Prior to this, he worked for several years in consulting, project management, and marketing, and founded his first startup in 2016. He studied business administration at Otto von Guericke University Magdeburg, marketing at the University of Groningen, and business psychology alongside his professional activities. In his dissertation (2021) at Clausthal University of Technology, he examined the impact of blockchain technology on business models. In the edited volumes Entrepreneurship der Zukunft (Springer Gabler, 2022 and 2023), he explores questions of digital transformation, megatrends, and the sustainable development of business models.