The Ascent of an Unlikely CEO
Buch, Englisch, 224 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 487 g
ISBN: 978-0-470-63149-2
Verlag: Wiley
The most famous skateboarder ever shares the business secrets to his success!
He's the man who put skateboarding on the map. He's the first to land a 900 (two and a half full rotations). He's also among the richest pitchmen in any sport. And, in a sport that's especially youth-oriented, Tony Hawk, a 40-something father of four, still connects with his audience by staying true to who he is.
Moving easily between the ramp and the boardroom, Tony currently runs one of the most acclaimed action sports companies, a clothing line, and video game series bearing his name that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history. He has secured endorsement deals with major brands such as McDonalds, Intel, T-Mobile and Kohl's; started the Boom Boom HuckJam action sports tour; and achieved worldwide acclaim from the ESPN X Games.
Filled with Tony's typical modesty and humor, How Did I Get Here? tells the amazing story behind Tony Hawk's unprecedented success from skateboarder to CEO, and the secrets behind his lasting appeal. You'll find out how authenticity has served him well in all his achievements. You'll also understand how his story has shaped many of his fundamental values, including his huge desire to win and his strong sense of realism.
Get the inside story of Tony Hawk beyond the skateboard as he answers the question: How Did I Get Here?
Weitere Infos & Material
Preface ix
Credits xv
Chapter 1 Toucan Sam Teaches Me a Lesson 1
The day I knew it was time to take control
Chapter 2 Building a Better Birdhouse 9
The birth and near-death of our first business
Chapter 3 Hey Kid, Want to Buy a Hoodie? 21
Risking our homes to make T-shirts and hats
Chapter 4 “Is Tony Hawk a Real Person?” 33
From motion capture to gaming franchise
Chapter 5 What the Hell is a HuckJam? 45
Innovation and improvisation on a million-dollar ramp
Chapter 6 “Extreme” is a Four-Letter Word 63
“This is how we do it in our world”
Chapter 7 The Denim Debacle 75
Some business ideas that didn’t quite fly
Chapter 8 Final Cut 83
The key to image control: get your own editing bay
Chapter 9 Hashtag is Not a Death-Metal Band 97
Reaching out through tweets, apps, and satrad
Chapter 10 How to Never Get a Movie Made 113
Hollywood will break your heart, or at least piss you off
Chapter 11 Stinky Diapers in First Class 123
How to balance travel and family: bring ’em
Chapter 12 Giving Back 153
Family, friends, Regis, and a very smart fifth-grader help me build a charity
Acknowledgments 165
Index 175
