Buch, Englisch, 304 Seiten, Format (B × H): 165 mm x 235 mm, Gewicht: 466 g
Buch, Englisch, 304 Seiten, Format (B × H): 165 mm x 235 mm, Gewicht: 466 g
ISBN: 978-0-19-021532-3
Verlag: OUP USA
Understanding Media Industries is the only book that examines the interaction between commercial industry realities and media using a critical media studies approach in a concise, topic driven format that is accessible and engaging for undergraduate students. Designed for Media Industry, Media & Society, and Introduction to Media Studies courses, Understanding Media Industries also works well for courses on media criticism, media literacy, or introductory mass communication.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
- Contents
- CHAPTER ONE: UNDERSTANDING MEDIA INDUSTRIES
- o Understanding Media Industries
- § Why Study Media Industries
- -Defining Media Industries
- § Media Industries in Society
- -All Media Matter in the Public Sphere
- o Agency and Ideology in Media Industries
- § Forces that Circumscribe Agency
- -Organizational Cultures
- -The Ideological Uncertainty of Media Content
- -Cultures of Production
- o Understanding Media Industries in the 21st Century
- § Mass Customization and the Rise of Information Economy
- -Mass Production
- -Long Downturn
- -Mass Customization
- o Questions
- CHAPTER TWO: THE INDUSTIALIZATION OF CULTURE FRAMEWORK AND KEY ECONOMIC CONCEPTS
- o The Industrialization of Culture Framework
- § Mandates
- § Conditions
- § Practices
- o How Does this Framework Work?
- o Key Economic Aspects of the Media Industries
- § Fundamentals of Media Commodities
- § Media Industry Response to Risk
- -Ownership and Conglomeration Strategies
- -Formatting
- o Conclusion
- o Questions
- CHAPTER THREE: MEDIA INDUSTRY MANDATES
- o What Are Common Mandates
- § Commercial Media
- § Noncommercial Media
- -Public Mandate Media
- -Community, Alternative/DIY Mandate Media
- -Governmental Mandate Media
- o Mandates in Action
- § Establishing the Mandate of U.S. Broadcasting
- o Limits of Mandates
- o Questions
- CHAPTER FOUR: REGULATION OF THE MEDIA INDUSTRIES
- o Why is Broadcasting Different?
- o Who Regulates?
- -International Regulations
- -Self-Regulation
- o What is Regulated?
- § Content Regulations
- -Copyright
- § Structural and Operational Regulations
- -Ownership Regulations
- -Economic Regulations: Rate Control and Subsidies
- -Licenses and License Renewal
- -Monopoly and Anti-Trust Restrictions
- o Other Regulatory Conditions
- § Regulations Governing Distribution
- § An Emerging Area: Broadband Policy
- § Pro-Social Regulation
- § Technological Standards: The Case of the Digital Television Transition
- o Conclusion
- o Questions
- CHAPTER FIVE: ECONOMIC CONDITIONS IN MEDIA PRODUCTION
- o The Creative and Cultural Implications of Cost Structures and Financing Mechanisms
- § The Costs of Making Media
- -Development Costs
- -Production Costs
- -Marketing and Distribution Costs
- -Overhead Costs
- § How Are the Costs of Creating Media Products Funded?
- -Independent Financing of a Single Good
- -Financing a Single Medium through Publisher Funding
- -Financing a Continuous Medium
- o The Economics of Audiences: Ways of Paying for Media Products
- § Characteristics of Advertiser-Supported Media
- § Characteristics of Media Not Supported by Advertising
- -Direct Pay
- -Subscription
- -Emerging Payment Models
- § Characteristics of Media with Dual Revenue Streams
- o Emerging Economic Strategies for Media Industries
- o Conclusion
- o Questions
- CHAPTER SIX: TECHNOLOGICAL CONDITIONS OF THE MEDIA INDUSTRIES
- o Theories of Technological Change
- § Circuit of Cultural Production
- o Technology and Other Conditions
- § Technology and Industry Structure
- § Technology and Prevalent Revenue Models
- o Technological Conditions and Media Industry Practices
- o Industrial Restraints on Technological Innovation
- o Conclusion
- o Questions
- CHAPTER SEVEN: CREATIVE PRACTICES AND MEDIA WORK
- o Creative Visions: Approaches to Making Media
- o Creative Roles Above and Below-the-Line
- o Industry Executives: Enabling and Limiting Creativity
- § Commercial Influences: Audience Research
- § Commercial Influences: Industry Norms, Organizational Cultures, and Circumscribed Agency
- o Creativity in an Era of Change
- o Conclusion
- o Questions
- Chapter EIGHT: MEDIA DISTRIBUTION AND AGGREGATION PRACTICES
- o Distinguishing Distribution and Aggregation Practices
- o Distribution and Aggregation Industry Roles
- § The Roles of Distributors
- § The Roles of Aggregators
- o Distribution and Aggregation Strategies
- § Windowing: A Changing Strategy of Media Distribution
- o Conclusion
- o Questions
- CHAPTER NINE: DIGITIZATION
- o Understanding Digitization
- o Digitization and Shifts in Production
- § Print
- § Audio
- § Video
- o Digitization and Shifts in Aggregation and Distribution
- § Digital Distribution in the Newspaper Industry
- o Digitization and Changes in Use
- § Choice
- § Fragmentation
- § Convenience
- o Coming Change
- o Conclusion
- o Questions
- CHAPTER TEN: MEDIA GLOBALIZATION
- o The History of Media Globalization and American Dominance
- o Drivers of Media Globalization
- § Film
- § Television
- § Gaming
- § Music
- § Magazines
- § Newspapers
- § Advertising
- o Barriers to Media Globalization
- § Cultural Barriers
- § Technological and Regulatory Barriers
- o Overcoming Barriers to Globalization
- § Global Promotions and Buzz
- § International Co-Production
- § Dubbing and Subtitling
- § Localization
- § Outsourcing
- o Media Globalization in the Global South
- o The Commercial and Social Consequences of Media Globalization
- § Expanded Markets and Innovation
- § Cultural Imperialism vs. Hybridity
- § Connecting Dispersed Communities
- o Conclusion
- o Questions
