Intense Group Behavior and Brand Negativity

Comparing Rivalry in Politics, Religion, and Sport
1. Auflage 2023
ISBN: 978-3-031-23455-2
Verlag: Springer International Publishing

Buch, Englisch, 120 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 303 g

In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author’s Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups.

Zielgruppe

Research

Autoren/Hrsg.

Havard, Cody T.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein Politische Theorie, Politische Philosophie
• Sozialwissenschaften Psychologie Allgemeine Psychologie Sozialpsychologie
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein

Inhaltsverzeichnis

Chapter 1: Group Behavior and Negativity: Why Comparisons are Needed.- Chapter 2: Investigating Perceptions of Out-groups in Sport and United States Politics.- Chapter 3: Rivalry and Group Behavior in Sport and Religious Brands.- Chapter 4: Revisiting the Hierarchy of Out-group Derogation and the Out-group Derogation Spectrum.- Chapter 5: Shared Perspectives: Can Common Interests Help Decrease Out-group Derogation?.- Chapter 6: Continuing the Journey.

Über Autor(innen)

Cody T. Havard is a Professor of Sport Commerce and the Director of Research in the Kemmons Wilson School at The University of Memphis, USA. He is also the Director of the Bureau of Sport and Leisure Commerce and producer/host of the  Being a Fan of Disney Podcast with Cody T. Havard, Ph.D.  Dr. Havard researches the rivalry phenomenon in and out of sport to better understand group member behavior and its impact on society.