Ethnographic Thinking

From Method to Mindset
1. Auflage 2017
ISBN: 978-1-62958-119-4
Verlag: Taylor & Francis Ltd (Sales)

Buch, Englisch, 140 Seiten, Format (B × H): 154 mm x 233 mm, Gewicht: 231 g

Reihe: Anthropology & Business

This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints.

Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.

Autoren/Hrsg.

Hasbrouck, Jay

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein

Inhaltsverzeichnis

Foreword by Timothy De Waal Malefyt Introduction: A Starting Place: Design Thinking and Ethnographic Thinking 1. Cultivating Curiosity 2. Expanding Awareness 3. Deferring Judgement 4. Adapting Thoughtfully 5. Immersing Fully 6. Facilitating Tactically 7. Documenting Diligently 8. Analyzing Holistically 9. Situating Intentionally 10. Storytelling Empathically Conclusion

Über Autor(innen)

Jay Hasbrouck is a strategist and anthropologist whose insights drive innovation and strategic direction for companies, non-profits, and government agencies. The principal of Hasbrouck Research Group, he has designed and managed large-scale projects across the world. He has a PhD in Social Anthropology from the University of Southern California, USA.