Buch, Englisch, 124 Seiten, Format (B × H): 152 mm x 212 mm, Gewicht: 362 g
Linking Human Resources to Marketing Performance
Buch, Englisch, 124 Seiten, Format (B × H): 152 mm x 212 mm, Gewicht: 362 g
ISBN: 978-0-7890-2460-2
Verlag: CRC Press
Use these techniques to improve staff performance!
Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, andultimatelyexternal marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models.
Internal Relationship Management explores key issues, such as: - internal relationship managementmanaging relationships with internal customers - human resources activitiesactions taken to influence employee attitudes and work-related behaviors - career entrythe initial stages of the internal relationship management process - organizational supportservices provided to employees in an effort to support them With this book, you’ll gain a better understanding of: - boundary spanners’ appraisals of career entry transitionfrom telecommunications, insurance, manufacturing, accounting, and retail firms - the recruitment, selection, and retention of customer-contact service employees - how internal communication processes affect boundary spanners’ satisfaction with organizational support services - employee brandingemployees internalize the firm’s desired brand image to project it to customers and external stakeholders - the internal customer mindsetthe importance employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management
- Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
Weitere Infos & Material
- Internal Relationship Management: Linking Human Resources to Marketing Performance: An Introduction (Michael D. Hartline and David Bejou)
- The Genesis of Relationships: Boundary Spanners’ Appraisals of the Career Entry Transition (Charles M. Wood, David J. Glew, and Marc D. Street)
- Individual Differences Among Service Employees: The Conundrum of Employee Recruitment, Selection, and Retention (Michael D. Hartline and Tom De Witt)
- Boundary Spanners’ Satisfaction with Organizational Support Services: An Internal Communications Perspective (Simona Stan, Timothy D. Landry, and Kenneth R. Evans)
- A Conceptualization of the Employee Branding Process (Sandra Jeanquart Miles and Glynn Mangold)
- Exploring the Internal Customer Mind-Set of Marketing Personnel (Felicia G. Lassk, Karen Norman Kennedy, and Jerry R. Goolsby)
- Index
- Reference Notes Included
