Hart / Greenfield / MacLaughlin Internet Management for Nonprofits

Strategies, Tools and Trade Secrets
1. Auflage 2010
ISBN: 978-0-470-63742-5
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 432 Seiten, E-Book

Reihe: The AFP/Wiley Fund Development Series

The essential guide for nonprofits wanting to manage theirInternet applications in a coordinated, cost-effective, andefficient manner
The rapid onset of increasingly advanced and complextechnologies has challenged nonprofits to invest with their sparseresources in attempting, and failing, to keep pace with for-profitcompanies, with the result that most now cannot compete with newcommercial products and commercial applications. NonprofitInternet Management reveals how current technologies can beutilized in full measure most effectively by nonprofits andaddresses how to manage various applications for maximum benefit tointernal operations and community service.
* Covers management models, social networking information, casestudies, fundraising strategies, collaboration and coordinationexamples, and sample communications techniques
* Includes chapters written by leading Internetprofessionals
* In-depth discussion of Website design, technology trends,social networks, managing the organization using online tools,E-governance and board leadership, prospect research and donormodeling, volunteer recruitment and management, mobile technology,stewardship and relationship management, and green technologyapplications
Filled with case studies, Nonprofit Internet Managementalso includes screenshots, tables, worksheets and checklists. It'san essential resource for every nonprofit organization operating inour modern wired world.

Autoren/Hrsg.

Hart, Ted

Greenfield, James M.

MacLaughlin, Steve

Geier, Philip H.

Inhaltsverzeichnis

Introduction: A Primer for Board Members and Nonprofit Executives(Ted Hart).
About the Editors.
PART I Effective Management and Leadership Tools.
CHAPTER 1 The ROI of Social Media (Beth Kanter).
CHAPTER 2 Path to Managing Your Organization Using Online Tools(Michael Sola and Tim Kobosko).
CHAPTER 3 E-governance Is Good Governance (DottieSchindlinger and Leanne Bergey).
CHAPTER 4 Social Collaboration and Productivity (Russell M.Artzt, John Murcott, and Mark Fasciano).
CHAPTER 5 Insight Tools for Surviving and Thriving (Roger M.Craver and Ryann Miller).
CHAPTER 6 Demystifying Online Metrics (SteveMacLaughlin).
PART II Managing Fundraising and Building CommunitiesOnline.
CHAPTER 7 Managing Fundraising and Building Communities Online(Adrienne D. Capps).
CHAPTER 8 The Nonprofit Leader's Volunteer Recruitment andRetention Strategies (Walter P. Pidgeon Jr.).
APPENDIX 8A Highlights of America's Philanthropic andVolunteering Heritage.
APPENDIX 8B Creative Marketing Example.
CHAPTER 9 How Successful Are Your Social Media Efforts?(Danielle Brigida and Jonathon D. Colman).
CHAPTER 10 Social "Trysumers" (Marcelo Iniarra Iraegui andAlfredo Botti).
CHAPTER 11 Social Networks (Philip King).
CHAPTER 12 Prospect Modeling, Prospect Research (Lawrence C.Henze).
CHAPTER 13 No Borders (Andrew Mosawi and Anita Yuen).
PART III Making Technology Work for YourOrganization.
CHAPTER 14 Effective Web Design (Allan Pressel).
CHAPTER 15 Multichannel Fundraising (Michael Johnston andMatthew Barr).
APPENDIX 15A Competency Profile of a Manager or Director ofIntegrated Fundraising.
CHAPTER 16 12 Steps to Protect Your Organization and Donors fromFraud and Identity Theft (Catherine N. Pagliaro).
CHAPTER 17 Mobile Technology (Ben Rigby).
CASE STUDY Transforming Activists into Donors--Nicolas HulotFoundation Case Study (Frédéric Fournier).
Notes.
AFP Code of Ethical Principles and Standards.
A Donor Bill of Rights.
Index.

Über Autor(innen)

TED HART, ACFRE, is considered one of the foremost expertsin both online and traditional fundraising around the world. He hasmore than twenty-four years' experience in nonprofit management andfundraising. He serves as CEO of Hart Philanthropic Services(tedhart.com), an international consultancy to nonprofits and NGOs,providing serious solutions to nonprofit challenges both online andoffline.
STEVE MACLAUGHLIN has spent more than fourteen yearsbuilding successful online initiatives with a broad range ofFortune 500 firms, government and educational institutions, andnonprofit organizations across the world. Steve is currentlyDirector of Internet Solutions at Blackbaud and is responsible forleading how the company provides online solutions for itsclients.
JAMES M. GREENFIELD has served since 1962 as afundraising executive to three universities and five hospitals onthe East and West Coasts and in between. He retired from HoagMemorial Presbyterian Hospital in 2001 after fourteen years asSenior Vice President, Resource Development, and as ExecutiveDirector, Hoag Hospital Foundation, where more than $120 millionwas raised during his tenure.
PHILIP H. GEIER JR., is a dedicated communicationsindustry leader and activist who defined the modern advertisingholding company, and is widely recognized for having championed andpersonally embodied the client-centric business model. In February2001, Geier formed The Geier Group LLC to provideconsulting/advisory services in marketing, communications andventure capital.