E-Book, Englisch, 200 Seiten
An Ethnographic Perspective
E-Book, Englisch, 200 Seiten
Reihe: Routledge International Studies in Money and Banking
ISBN: 978-1-134-63199-5
Verlag: Taylor & Francis
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
The authors have published widely in the various disciplines associated with organizational life and technology design, and have built a considerable reputation for bringing new sociological insights into the organizational change literature
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Introduction
Part One
2. Organisational Studies and Empirical Description
Organisational Studies
Revisiting Auspices of Organisational Studies
Conclusion
3. Approaches to the Management of Change
Approaches to Change
Conclusion: The productivity paradox
4. Ethnography and Change
What is ethnography?
Conclusion
5. Taking customers seriously
'Telling' and 'Selling' - Customer confidence and demeanour work
Making sense of the customer: Interviews and local knowledge
6. The Virtual Customer
Cooperating with the Customer
More than a number: Relationship management and the customer in the machine
Conclusion
8. Conclusion