Buch, Englisch, 454 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 992 g
Reihe: Oxford Management Readers
Buch, Englisch, 454 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 992 g
Reihe: Oxford Management Readers
ISBN: 978-0-19-925693-8
Verlag: OUP Oxford
Wealth and growth in today's economies are driven primarily by intangible assets. The aim of this book is to bring together the best research and thinking in this rapidly emerging area.
In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in firms' business strategies and investors' valuations. Physical and financial assets are becoming commodities, yielding at best a competitive return on investm
Part I Intangibles in the Modern Economy: Leonard Nakamura, A Trillion Dollars a Year in Intangible Investment and the New Economy; Carl Shapiro and Hal Varian, The Information Economy; Paul Romer, The Soft Revolution - Achieving Growth by Managing Intang




