Halloran / Thies The Social Media Handbook for Financial Advisors

How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business
1. Auflage 2012
ISBN: 978-1-118-22864-7
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 304 Seiten, E-Book

Reihe: Bloomberg Financial

Expert advice for financial advisors looking to make the most ofsocial media platforms
Social media is everywhere. 3.5 billion pieces of content areshared on Facebook each week, 22 million professionals arenetworking on LinkedIn, and 140 million tweets are posted everyday. The opportunities these platforms present for financialadvisors are huge, but most advisors have no idea how to use themto build bigger, stronger client bases. The Social MediaHandbook for Financial Advisors: How to Use Facebook, Twitter, andLinkedIn to Build and Grow Your Business shows how to make themost of these new tools, offering invaluable advice about how toconnect with potential clients in the twenty first century.
For most advisors, converting prospects into clients is theirtop priority, and social media presents incredible opportunitiesfor sealing the deal. Sales don't happen because clients areimpressed by complicated charts, they happen because they'reimpressed by your social media presence, and by properlyunderstanding how to make these new platforms work for you, you'llbe positioned to see your business boom.
* Designed to teach financial advisors how to use social media tobetter market their services to attract new clients andreferrals
* Presents expert communication advice from top financial advisorcoach Matthew Halloran
* Categorizes communicators in a unique new way
* Teaches financial advisors how to use social media in new,highly effective ways that they've never even considered
An essential resource for wealth managers and financial advisorslooking to amplify their marketing message and raise theirvisibility in a crowded marketplace, The Social Media Handbookfor Financial Advisors is the only book you need to makeyourself heard.

Autoren/Hrsg.

Halloran, Matthew

Thies, Crystal

Weitere Mitwirkende

Cates, Bill

Über Autor(innen)

Matthew Halloran first became interested in social mediawhen Myspace was the place to be. With over 80,000 Twitterfollowers with a 99 percent effectiveness rating, 1,000 LinkedInconnections, and 700 Facebook fans, he knows how to gain followersto help build business. Having coached and consulted hundreds andspoken to thousands of financial advisors, Halloran knows howfinancial advising practices work, and believes that social mediais the new marketing frontier for transforming the prospectingaspect of any financial services practice. He is the Director ofNational Development for GIVE Strategy, a mission-driven companythat focuses on helping connect financial advisors, CPAs, estateplanning attorneys, clients, and planned giving directors toredirect $1 billion to charity, and the founder and President ofTop Advisor Coaching.
CRYSTAL THIES first learned of LinkedIn while deciding toreturn to financial planning, an industry she left for almost adecade to focus on charitable giving in the nonprofit sector. Thiessaw LinkedIn and social media as the way to quickly reignite herfinancial planning practice while combining her two key knowledgebases of financial planning and charitable giving. The call ofsocial media won out, and Thies started Crystal Clear Buzz, LLC.For more than three years, she has helped small and largebusinesses, sales teams, and sales professionals use social mediafor sales and business development. Because of her experience andexpertise as a licensed financial planner, Thies's clients includemany RIAs and financial advisors, in addition to majorbroker-dealers, wirehouses, and banks. Thies is known as the"LinkedIn Ninja"--a title given to her by her clients andfollowers.