Open Evaluation

Integrating Users into the Selection of New Product Ideas
2013
ISBN: 978-3-8349-4486-3
Verlag: Springer

Buch, Englisch, 233 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 3351 g

Reihe: Markt- und Unternehmensentwicklung Markets and Organisations

Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. Jörg Haller proposes a potential solution: open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation.

Zielgruppe

Research

Autoren/Hrsg.

Haller, Jörg

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation

Inhaltsverzeichnis

The Context of Open Evaluation: Innovation Contests.- The Design Elements of Open Evaluation.- The Objectives of Open Evaluation.- Key Factors affecting the Output of Open Evaluation.- The Capacity of Open Evaluation for Idea Selection.- How to Make the Crowd Your Jury.

Über Autor(innen)

Haller, Jörg
Dr. Jörg B.A. Haller received his PhD in economic sciences from the University of Erlangen-Nuernberg, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Chair of
Information Systems I.