The Social Media Manifesto

2013. Auflage 2012
ISBN: 978-1-137-27141-9
Verlag: Palgrave MacMillan UK

Buch, Englisch, 163 Seiten, Format (B × H): 163 mm x 241 mm, Gewicht: 3305 g

The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.

Zielgruppe

Research

Autoren/Hrsg.

Hallam, Jed

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation

Inhaltsverzeichnis

Introduction Brand versus Business The Death of Digital, Mobile and Social Strategies Organsational Structure Marketing PR Sales Research and Development Human Resources Management and Strategy CSR and Community Relations Customer Service Retail Next Steps

Über Autor(innen)

Jed Hallam is the head of social strategy and Mindshare, one of the world's leading media agencies (and part of WPP). He works with global clients such as Three, Ford, and Unilever on helping them to understand how the rise of social technology has fundamentally changed the way their business works. Prior to working at Mindshare, Jed was the social director at VCCP working with O2, RSA, and Unilever.

Jed also sits on the Spotify advisor board, speaks around Europe at social business conferences, and regularly contributes essays to books on brands and marketing. He also wrote The Social Media Manifesto, published by Palgrave Macmillan in 2012.