Gurel-Atay / Kahle Consumer Social Values

Erscheinungsjahr 2017
ISBN: 978-1-315-28371-5
Verlag: Taylor & Francis
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 286 Seiten

Reihe: Marketing and Consumer Psychology Series

The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with specific attention to decision-making and behavior, have long been studied in consumer research. Bringing together a diverse set of contributors from different counties, this collection refines and directs what is known about consumer behaviors in relation to social values. Written for scholars, students, and practitioners of consumer psychology and marketing communications, this volume is an essential resource to understand how social values work in the marketplace.

Autoren/Hrsg.

Gurel-Atay, Eda

Kahle, Lynn R.

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Sozialwissenschaften Psychologie Psychologische Disziplinen Angewandte Psychologie

Inhaltsverzeichnis

1. Introduction: Advances in Social and Cultural Values: Implications for Communications and Consumer Researchers Part I: Methodological Approaches 2. Country-to-Animal-to-Brand-to-Consequences Unaided Evocations: Uncovering consumer-brand DNA using zoomorphic metaphor elicitation Drew Martin, Nitha Palakshappa, and Arch Woodside 3. A Comparing and Contrasting of the List of Values and the Schwartz Value Scale Lynn R. Kahle, Eda Gurel-Atay, Jorge Bertinetti Lengler, and C. H. Kim Part II: Impact of Social Values on Consumer Life 4. Self-Sufficiency & Materialism: Scale Development & Its Implications Yupin Patara and Nicha Tanskul 5. Symbolic Money Meanings: A Research Program and Agenda Gregory M. Rose, Altaf Merchant, Mei Rose, Aysen Bakir, and Elodie Gentina 6. "I" Value Contrast, but "We" Appreciate Harmony: Self-Construal Reflects Cultural Differences in Response to Visual Design Kristina Haberstroh and Ulrich R. Orth 7. Subcultural Ethos: The Dynamic Reconfiguration of Mainstream Consumer Values Emre Ulusoy and Paul G. Barretta 8. Handmade: How Indie Girl Culture is Changing the Market Rachel Haruko Nishida and Lynn R. Kahle Part III: Social Values and the Individual Consumer 9. Meditation and Its Impacts on Consumer Values Nicha Tanskul and Yupin Patara 10. Religion: The New Individual Difference Variable and Its Relationship to Core Values Elizabeth Minton and Lynn Kahle

Über Autor(innen)

Eda Gurel-Atay is an independent scholar and Visiting Assistant Professor of Marketing, Bilkent University, Turkey.

Lynn R. Kahle is Ehrman Giustina Professor and Head of the Department of Marketing, University of Oregon, USA. He is Past President of the Society for Consumer Psychology.