- Neu
Expectations, Challenges, Chances - Erwartungen, Herausforderungen, Chancen
Buch, Deutsch, 124 Seiten, Book, Format (B × H): 148 mm x 210 mm, Gewicht: 187 g
ISBN: 978-3-658-45331-2
Verlag: Springer
This book provides an overview of the current developments in the publishing industry and demonstrates the role that young professionals play in this field.
Publishers are confronted with a variety of trends and challenges, including the influence of social media, digitalisation and the use of rapidly changing technologies, as well as new business models and evolving professional profiles within the publishing industry itself.
Due to their digital affinity, among other things, young professionals represent a significant potential source of strategic advantage for the publishing industry. However, what expectations do young people have of the labour market, and how can an attractive working environment and job offer be created to attract and retain young professionals? This book, written by students who understand the challenges first-hand, provides answers to these questions, offers clear recommendations for HR professionals as well as publishers, and demonstrates how both sides can benefit from each other in the future.
was written with the support of GPT and translated into German. It was created as part of a university course at Johannes Gutenberg University Mainz and Edinburgh Napier University.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Pädagogik Berufliche Bildung Berufs- und Studienberatung, Karriereplanung
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Verlagswesen
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management
Weitere Infos & Material
Part 1 Young Professionals in Publishing – Expectations, Challenges, Chances.- Preface Johannes Gutenberg University Mainz and Edinburgh Napier.- University.- Preface Springer Nature.- 1. The Landscape of the Publishing Industry and its Job Market.- 2. Young Professionals in Publishing.- 3 Understanding the Perspectives of Young Professionals in Publishing.- 4. Creating an Appealing Work Environment for Young Professionals.- 5. Conclusion and Action Points: Shaping the Future of the Publishing Industry.- Teil 2 Nachwuchskräfte im Verlagswesen– Erwartungen, Herausforderungen, Chancen.- Vorwort Johannes Gutenberg-Universität Mainz und Edinburgh Napier Universität.- Vorwort Springer Nature.- 6. Die Lage der Verlagsbranche und ihr Arbeitsmarkt.- 7. Nachwuchskräfte im Verlagswesen.- 8. Die Perspektiven junger Fachkräfte im Verlagswesen verstehen.- 9. Ein attraktives Arbeitsumfeld für junge Berufstätige schaffen.- 10. Schlussfolgerung und Handlungsempfehlungen: Die Zukunft der Verlagsbranche gestalten.
