Guertin The 800-Pound Gorilla of Sales

How to Dominate Your Market
1. Auflage 2009
ISBN: 978-0-470-55393-0
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 208 Seiten, E-Book

Smart insight and best practices for achieving sales excellence inany market
The proverbial 800-pound gorilla is the monster in the room thatyou just can't ignore, though maybe you want to. In sales,the 800-pound gorilla is that salesperson or company who totallydominates their market, taking more than their fair share ofbusiness, and winning time after time. How can you compete withthat? More importantly, how can you be that?
The 800-Pound Gorilla of Sales uses case studies ofindividuals and companies who dominate their markets to show youhow to become the biggest beast in your particular sales jungle.Combining sales best practices, creative marketing, memorableservice, and innovative techniques, this monster of a sales guidedoesn't just show you how to win more business; it shows youhow to win almost all of the business.
* Includes real-world examples and proven tactics for totalsales domination
* Written by a professional sales trainer with clients in theNBA, NFL, and MLB, and more than 25 years of on-the-street sellingexperience
* Features actual case studies of individuals and companiesthat consistently dominate their competition
In the sales game, more is always better. This guide will show youhow to grab a gorilla-size piece of your market.

Autoren/Hrsg.

Guertin, Bill

Inhaltsverzeichnis

PREFACE.
ACKNOWLEDGMENTS.
PROLOGUE: AWAKENING--DAY ONE.
INTRODUCTION: WHY IT'S GOOD TO BE AN 800-POUNDGORILLA.
1 Live Large, Take Charge: Why 800-Pound Gorillas Think BiggerThan Anyone Else.
2 When You're Really Big, It's Hard to HideAnywhere: Why 800-Pound Gorillas Must Be Authentic.
3 Thank You, American Tourister: Why 800-Pound Gorillas Get toRattle the Cage.
4 No One's Ever Done It Before: Why 800-Pound Gorillas DoWhat Others Won't.
5 Because They Look Good in Blue Tights: Why 800-Pound GorillasAre Heroes to Those They Serve.
6 The Really Strong Really Silent Type: How 800-Pound GorillasTalk Less and Do More.
7 One Banana, Two Banana: How 800-Pound Gorillas Add Value.
8 Roarrrrrr!: Why 800-Pound Gorillas Are the Ones OthersQuote.
9 Speak the Language of Yes, but Take No for an Answer: How800-Pound Gorillas Get Beyond Rejection in Selling.
10 Where the Leopards Hang Out: Why 800-Pound Gorillas KnowTheir Competition.
11 It's More Fun to Beat Your Chest and Roar: Why800-Pound Gorillas Bring Passion to All They Do.
12 Foraging, Shelter, and Mating: Why 800-Pound Gorillas Masterthe Fundamentals.
13 The Action Plan: How You Will Become the Next 800-PoundGorilla.
EPILOGUE: REVELATION--END OF DAY ONE.
ABOUT THE AUTHOR.
INDEX.

Über Autor(innen)

Bill Guertin is the CEO of The 800-Pound Gorilla, a dynamic sales training and consulting company whose list of blue-chip clients includes the ticket sales departments of dozens of professional sports teams from the NBA, NFL, NHL, MLB, and MLS. His articles appear regularly in several major trade publications, including SportsBusiness Journal, and he is a frequent speaker at business and trade association events. Subscribe to his 800-Pound Gorilla newsletter at www.The800PoundGorilla.com, or follow him on Twitter at www.twitter.com/800poundgorilla.