E-Book, Englisch, 185 Seiten, eBook
Reihe: Psychology and Our Planet
Grzesiak Personal Brand Creation in the Digital Age
1. Auflage 2018
ISBN: 978-3-319-69697-3
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark
Theory, Research and Practice
E-Book, Englisch, 185 Seiten, eBook
Reihe: Psychology and Our Planet
ISBN: 978-3-319-69697-3
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
1. Introduction.- 2. Personal branding - Its Essence, Goals and Classification.- 3. Personal branding and the Challenges of the Information Revolution.- 4. Personal branding on YouTube in the United States and in Poland: Comparative Analysis based on Academic Literature and Published Marketing Studies.- 5. Personal branding using of YouTube in the United States and in Poland, as shown by the Results of Empirical Research.- 6. Research Results, Verification of Research Hypotheses and Reccommendations for Practice.