E-Book, Englisch, Band 139, 308 Seiten, eBook
Reihe: International Series in Operations Research Management Science
Grigoroudis / Siskos Customer Satisfaction Evaluation
1. Auflage 2009
ISBN: 978-1-4419-1640-2
Verlag: Springer US
Format: PDF
Kopierschutz: 1 - PDF Watermark
Methods for Measuring and Implementing Service Quality
E-Book, Englisch, Band 139, 308 Seiten, eBook
Reihe: International Series in Operations Research Management Science
ISBN: 978-1-4419-1640-2
Verlag: Springer US
Format: PDF
Kopierschutz: 1 - PDF Watermark
This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Basic Methodological Approaches.- Other Methodological Approaches.- MUSA: Multicriteria Satisfaction Analysis.- Extensions of the MUSA Method.- Advanced Topics on the MUSA Method.- Customer Satisfaction Surveys and Barometers.- Applications in Business Organizations.- Customer Satisfaction and Information Systems.
