Corporate Social Opportunity!

Seven Steps to Make Corporate Social Responsibility Work for your Business
1. Auflage 2004
ISBN: 978-1-874719-83-0
Verlag: Taylor & Francis

Buch, Englisch, 390 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 640 g

This practical guide is designed to help business leaders and their managers understand how to assess the impact of corporate social responsibility factors on their core business strategy and operations, and help them identify and prioritize between subsequent options and resulting business opportunities

Zielgruppe

Postgraduate and Professional Practice & Development

Autoren/Hrsg.

Grayson, David

Hodges, Adrian

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Management

Inhaltsverzeichnis

How to use this book Introduction

Part I: From corporate social responsibility to corporate social opportunity in seven steps

Step 1: Identifying the triggers

Step 2: Scoping what matters

Step 3: Making the business case

Step 4: Committing to action

Step 5: Integration and gathering resources

Step 6: Engaging stakeholders

Step 7: Measuring and reporting

Part II: Putting the seven steps into action: a worked example

Part II: Introduction

Step 1 in action: Identifying the triggers

Step 2 in action: Scoping what matters

Step 3 in action: Making the business case

Step 4 in action: Committing to action

Step 5 in action: Integration and gathering resources

Step 6 in action: Engaging stakeholders After the Management Retreat Signposts

Über Autor(innen)

Adrian Hodges, David Grayson