Contemporary Strategy Analysis

Text and Cases Edition
9. Auflage 2015
ISBN: 978-1-119-12084-1
Verlag: John Wiley & Sons Inc

Buch, Englisch, 776 Seiten, Format (B × H): 187 mm x 244 mm, Gewicht: 1281 g

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung).

Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.

Autoren/Hrsg.

Grant, Robert M.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Geschäftswettbewerb
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien

Inhaltsverzeichnis

Preface to Ninth Edition

PART I INTRODUCTION

1 The Concept of Strategy

PART II THE TOOLS OF STRATEGY ANALYSIS

2 Goals, Values, and Performance

3 Industry Analysis: The Fundamentals

4 Further Topics in Industry and Competitive Analysis

5 Analyzing Resources and Capabilities

6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation

PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE

7 The Sources and Dimensions of Competitive Advantage

8 Industry Evolution and Strategic Change

9 Technology-based Industries and the Management of Innovation

10 Competitive Advantage in Mature Industries

PART IV CORPORATE STRATEGY

11 Vertical Integration and the Scope of the Firm

12 Global Strategy and the Multinational Corporation

13 Diversification Strategy

14 Implementing Corporate Strategy: Managing the Multibusiness Firm

15 External Growth Strategies: Mergers, Acquisitions, and Alliances

16 Current Trends in Strategic Management

CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS, Ninth EDITION

Glossary

Index

Über Autor(innen)

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.