Contemporary Strategy Analysis Text Only

Text Only
8. Auflage 2012
ISBN: 978-1-119-94188-0
Verlag: Wiley

Medienkombination, Englisch, 480 Seiten, E-Bundle, Format (B × H): 189 mm x 246 mm, Gewicht: 902 g

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations.

An interactive e-Book is included with every new copy of this text, including case and author clips, quizzes and glossary flashcards. Resources for instructors include an instructor's manual, case teaching notes, test bank, teaching slides, case video clips and extra cases.

Autoren/Hrsg.

Grant, Robert M.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Geschäftswettbewerb

Inhaltsverzeichnis

Part I Introduction
Chapter 1: The Concept of Strategy
Part II The Tools of Strategy Analysis
Chapter 2: Goals, Values, and Performance
Chapter 3: Industry Analysis: The Fundamentals
Chapter 4: Further Topics in Industry and Competitive Analysis
Chapter 5: Analyzing Resources and Capabilities
Chapter 6: Organization Structure and Management Systems: The Fundamentals of Strategy Implementation
Part III Strategies for Competitive Advantage
Chapter 7: The Sources and Dimensions of Competitive Advantage
Chapter 8: Industry Evolution and Strategic Change
Chapter 9: Technology-based Industries & the Management of Innovation
Chapter 10: Competitive Advantage in Mature Industries
Part IV Corporate Strategy
Chapter 11: Vertical Integration and the Scope of the Firm
Chapter 12: Global Strategies and the Multinational Corporation
Chapter 13: Diversification Strategy
Chapter 14: Implementing Corporate Strategy: Managing the Multibusiness Company
Chapter 15: Mergers, Acquisitions, and Alliances
Chapter 16: Current Trends in Strategic Management?

Über Autor(innen)

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London.