Buch, Englisch, 331 Seiten, Hardback, Format (B × H): 221 mm x 286 mm, Gewicht: 1291 g
Reihe: Advances in Marketing, Customer Relationship Management, and E-Services
Strategies for Emerging Economies
Buch, Englisch, 331 Seiten, Hardback, Format (B × H): 221 mm x 286 mm, Gewicht: 1291 g
Reihe: Advances in Marketing, Customer Relationship Management, and E-Services
ISBN: 978-1-4666-4671-1
Verlag: Business Science Reference
Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses.
Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.
