Golden Social Media Strategies for Professionals and Their Firms

The Guide to Establishing Credibility and Accelerating Relationships
1. Auflage 2010
ISBN: 978-0-470-93391-6
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 368 Seiten, E-Book

Expert advice on growing your professional service firm orindividual practice through social media
Showing professionals and their marketers how to accomplishfamiliar marketing tactics in newer, ways, Social Media forProfessionals and Their Firms takes you step by step in puttingsocial media to work for your professional practice. Whether youwant to build your own on-line reputation, or are ready to explorenew media for corporate marketing and communications, this book isthe definitive guide for your strategic approach.
* Explores why the fastest and most leveragable way to expandrelationships today is through the Internet
* Provides step-by-step approaches to successful professionalblogging
* Discusses high-level strategies for effectively using Twitter,LinkedIn, Facebook, and bookmarking sites
* Includes pitfalls and success stories featuring notable socialmedia trailblazers
Timely and practical, this book shows you why new media israpidly becoming the core way for professionals to reach theiraudiences. Whether your firm provides legal, accounting, financialplanning, architecture, consultancy, or other services, SocialMedia Strategies for Professionals and Their Firms will showyou ways to better reach and communicate with your customers.

Autoren/Hrsg.

Golden, Michelle

Weitere Mitwirkende

Marcus, Bruce W.

Inhaltsverzeichnis

Foreword.
Introduction.
How to Use this Book.
Acknowledgments.
PART I WHAT.
What Firms Need to Know about Social Media.
CHAPTER 1 Defi ning and Understanding "SocialMedia".
CHAPTER 2 Social Media Policies and Guidelines: Rules ofEngagement.
CHAPTER 3 Comparing Today's Most Popular Social Media.
PART II WHY.
The "Why" behind Using Social Media.
CHAPTER 4 Finding Business Purpose in Social Media.
CHAPTER 5 Strategy Begins with "Who".
CHAPTER 6 Integrated Marketing Tactics.
CHAPTER 7 Case Studies and Examples.
PART III HOW.
How to Set up and Use the Tools.
CHAPTER 8 LinkedIn.
CHAPTER 9 Twitter.
CHAPTER 10 Facebook.
CHAPTER 11 Self-Publishing with Blogs.
PART IV TIPS.
Tips to Being Effective Online.
CHAPTER 12 Writing for the Web.
CHAPTER 13 Social Media Etiquette.
CHAPTER 14 Best Practices.
Notes.
Glossary.
About the Author.
Index.

Über Autor(innen)

Michelle Golden is the recognized leader and influencer in social media use and strategy in the CPA space. Accounting Today named her one of the ten most powerful women in accounting, specifically citing Golden as "a thought leader on social media." Golden has been the catalyst behind blogging in the accounting profession. Of the first twenty CPA blogs, she built and/or trained the CPAs for twelve. Of the current 113 CPA blogs, she has built or directly influenced at least one third of them.