Buch, Englisch, 148 Seiten, Book, Format (B × H): 148 mm x 210 mm, Gewicht: 2255 g
Reihe: Markt- und Unternehmensentwicklung Markets and Organisations
Approaches to Resolve the Innovator’s Dilemma
Buch, Englisch, 148 Seiten, Book, Format (B × H): 148 mm x 210 mm, Gewicht: 2255 g
Reihe: Markt- und Unternehmensentwicklung Markets and Organisations
ISBN: 978-3-658-19885-5
Verlag: Springer
Bernhard Gold answers the question of how larger firms can learn from the successes of Silicon Valley start-ups by means of corporate venturing and by developing the ‘Spin-Along Approach’ – a method that combines the innovativeness of start-up companies with the capabilities of large corporations to obtain the best of both worlds. Moreover, the author provides an in-depth analysis of the Silicon Valley ecosystem and presents new corporate innovation methods for the digital age, with the aim of providing a final resolution to the ‘Innovator’s Dilemma’.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Start-up Innovativeness and Corporate Venturing.- The Spin-Along Approach.- Success Factors of Silicon Valley.- The Concept of Intra-Nationalization.