Unveiling Fashion

Business, Culture, and Identity in the Most Glamorous Industry
1. Auflage 2012
ISBN: 978-1-349-34745-2
Verlag: Palgrave Macmillan UK

Buch, Englisch, 208 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 347 g

Reihe: INSEAD Business Press

Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.

Zielgruppe

Research

Autoren/Hrsg.

Godart, F.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Geisteswissenschaften Kunst Kunst, allgemein
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Binnenhandel

Inhaltsverzeichnis

Introduction Affirmation: Fashion as a Bridge between Individuals and Society Convergence: The Centralization of Trends Autonomy: The Emergence of Styles and their Dynamics Personalization: Fashion as Craft and Profession Symbolization: The Power of Brands Imperialization: The Empire(s) of Fashion

Über Autor(innen)

Frédéric Godart is an Assistant Professor of Organisational Behaviour at INSEAD, in Fontainebleau, France. Prior to joining INSEAD as a full-time tenure-track faculty, he spent two years there as a post-doctoral research and teaching fellow focusing on creative industries and social networks. An alumnus of Cambridge University (Trinity College), he holds a PhD in sociology from Columbia University in the City of New York. He also regularly collaborates with the Institut Français de la Mode (French Fashion Institute) in Paris and has written several articles, books, and book chapters on creativity, fashion, and luxury.