Gochermann Technology Management

Recognizing, evaluating and successfully using technologies
1. Auflage 2022
ISBN: 978-3-658-36355-0
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 54 Seiten, eBook

Reihe: essentials

In this essential, Josef Gochermann provides a compendium of the essential elements of technology management and answers ten important questions on how to identify new technologies, properly evaluate relevant technologies, recognize opportunities and risks in time, and position yourself for technological success. He shows how to use technologies beneficially, make relevant technologies available at the right time, recognize the end of a technology's performance in time, and plan the use of technologies strategically and for the future.

Prof. Dr. Josef Gochermann manages the professorship for Marketing & Technology Management at Osnabrück University of Applied Sciences and holds an associate professorship at Tshwane University of Technology in Pretoria, South Africa. His work focuses on technology management and marketing as well as innovation management.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Gochermann, Josef

Über Autor(innen)

Prof. Dr. Josef Gochermann manages the professorship for Marketing & Technology Management at Osnabrück University of Applied Sciences and holds an associate professorship at Tshwane University of Technology in Pretoria, South Africa. His work focuses on technology management and marketing as well as innovation management.