The End of Marketing

Humanizing Your Brand in the Age of Social Media
2. Auflage 2021
ISBN: 978-1-3986-0136-9
Verlag: Kogan Page

Buch, Englisch, 288 Seiten, Format (B × H): 145 mm x 222 mm, Gewicht: 675 g

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising categoryWINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship categoryWINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing categoryFINALIST: Business Book Awards 2020 - International Business Book categoryIn a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human. In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage. This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to; they want to be engaged.

Autoren/Hrsg.

Gil, Carlos

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

• • Chapter - 01: Marketing is dead;
  • Chapter - 02: Stranded in a digital ocean;
  • Chapter - 03: How to be savage AF - like Randy;
  • Chapter - 04: Don’t be mad at Facebook - You just suck at marketing;
  • Chapter - 05: Swipe right - Sales and marketing is no different from finding your match on Tinder;
  • Chapter - 06: Growth hacking your way to greatness;
  • Chapter - 07: The celebrity effect - Key lessons marketers need to learn from A-list celebrities;
  • Chapter - 08: Transforming your advocates into the faces of your brand;
  • Chapter - 09: Bringing it all together;
  • Chapter - 10: The power of personality and persuasion;
  • Chapter - 11: Judgment day - The battle of AI versus humans;
  • Chapter - 12: As social media evolves, marketers must evolve or die;
  • Chapter - 13: Marketing in a post-pandemic society

Über Autor(innen)

Gil, Carlos
Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI and is based in Jacksonville, Florida. He is an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software. A first-generation Cuban-American, Gil's work has been featured by Social Media Examiner, Inc. and Entrepreneur Magazine in addition to dozens of trade publications. As a social media consultant, Gil has worked with notable Fortune 500 clients, including Hertz, DocuSign, Western Union, Fiverr, Kay Jewelers and Green Dot Bank. As an influencer, Gil has been hired for campaigns in partnership with Nationwide Insurance, Facebook, Snapchat, MGM Resorts, Southwest Airlines and WeWork.

Carlos Gil is based in Jacksonville, Florida and is an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands. Gil's work is featured by Social Media Examiner, Inc. and Entrepreneur Magazine in addition to dozens of trade publications. As a social media consultant, Gil has worked with notable Fortune 500 clients, including Hertz, DocuSign, Western Union, Fiverr, Kay Jewelers and Green Dot Bank. As an influencer, Gil has been hired for campaigns in partnership with Nationwide Insurance, Facebook, Snapchat, MGM Resorts, Southwest Airlines and WeWork.