E-Book, Englisch, Band 167
Reihe: Multilingual Matters
Gil Soft Power and the Worldwide Promotion of Chinese Language Learning
Erscheinungsjahr 2017
ISBN: 978-1-78309-807-1
Verlag: Multilingual Matters
Format: EPUB
Kopierschutz: 6 - ePub Watermark
The Confucius Institute Project
E-Book, Englisch, Band 167
Reihe: Multilingual Matters
ISBN: 978-1-78309-807-1
Verlag: Multilingual Matters
Format: EPUB
Kopierschutz: 6 - ePub Watermark
‘The Confucius Institute Project’ – consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition – represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Tables
Conventions for Chinese Terms and Chinese Names
Acknowledgements
Chapter 1: Introduction: Language, Culture and China’s Rise in a Globalising World
Chapter 2: Chinese Culture Goes Global: Soft Power and the Promotion of Chinese Language Learning
Chapter 3: Mapping the Confucius Institute Project: High Extensity, Intensity and Velocity
Chapter 4: Evaluating the Confucius Institute Project: Impact at the State-to-State Level
Chapter 5: Evaluating the Confucius Institute Project: Impact at the Society-to-Society Level
Chapter 6: Conclusions and Implications
References
Interviews
Index




