E-Book, Englisch, 216 Seiten, eBook
Reihe: Progress in IS
Gatautis / Banyte / Banyte Gamification and Consumer Engagement
1. Auflage 2020
ISBN: 978-3-030-54205-4
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark
Creating Value in Context of ICT Development
E-Book, Englisch, 216 Seiten, eBook
Reihe: Progress in IS
ISBN: 978-3-030-54205-4
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Introduction.- The concept of shared value in the context of newest marketing theories.- Consumer engagement in the context of value creation.- Expression of the concept of gamification in the context of ICT development.- The conceptual model of gamification-based consumer engagement in value creation.- Research methodology of gamification-based consumer engagement in value creation in the context of ICT development.- Research results of gamification-based consumer engagement in value creation in the context of ICT development.- Conclusions and further research directions.