Leading Pharmaceutical Innovation

Trends and Drivers for Growth in the Pharmaceutical Industry
Softcover Nachdruck of hardcover 2. Auflage 2008
ISBN: 978-3-642-09638-9
Verlag: Springer

Buch, Englisch, 186 Seiten, Previously published in hardcover, Format (B × H): 155 mm x 235 mm, Gewicht: 320 g

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Gassmann, Oliver

Reepmeyer, Gerrit

von Zedtwitz, Maximilian

Inhaltsverzeichnis

Innovation: Key to Success in the Pharmaceutical Industry.- The Industry Challenge: Do You Really Want to Be in This Business?.- The Science and Technology Challenge: How to Find New Drugs.- The Pipeline Management Challenge: How to Organize Innovation.- The Internationalization Challenge: Where to Get Access to Innovation.- Management Answers to Pharmaceutical R&D Challenges.- Future Directions and Trends.