Garfield Get Seen

Online Video Secrets to Building Your Business
1. Auflage 2010
ISBN: 978-0-470-60642-1
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 352 Seiten, E-Book

Reihe: New Rules Social Media Series

The era of online video has arrived--now make it work foryour business
In the last year, the world of online video exploded. Hollywoodgot into the game, professional actors and writers joined in, andindependent producers looked to find their niche. Now, companiesare wide awake to the opportunities for product and brand promotionas well as customer engagement. So how do you want to fit into thenew online video universe?
The must-have guide, Get Seen by Steve Garfield, the"Paul Revere of video blogging," offers a quick and completetoolkit to get you up to speed on the latest that online video andrelated media have to offer.
* Examines success stories of how companies have used onlinevideo
* Presents a series of plans and tools that businesses can followas they expand onto the social web
* Provides clear step by step directions on how to record, edit,and export videos, where to post them, how to build a communityaround their content, and what to do to increase views by making itgo viral
If you're ready to take full advantage of online video's manybenefits, Get Seen is the one resource you need.

Autoren/Hrsg.

Garfield, Steve

Weitere Mitwirkende

Scott, David Meerman

Inhaltsverzeichnis

Foreword by David Meerman Scott.
Introduction.
CREATING
Chapter 1: Choosing a Camera.
Chapter 2: Lighting and Sound.
Chapter 3: Making Videos Without a Video Camera.
Chapter 4: Recording and Shooting.
Chapter 5: Editing.
SHARING
Chapter 6: Uploading.
Chapter 7: Broadcasting Live.
Chapter 8: Video Blogging--Why You Might Want Ablog.
Interviews.
Acknowledgements.
About the Author.
Index.

Über Autor(innen)

Steve Garfield works with and advises Fortune 500 brands, such as AT&T, Kodak, Nokia, and Panasonic, and media outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom and a longtime video blogging expert. He lectures on new media at Boston University, Northeastern, and Emerson College. Garfield also serves as an advisor to many of the Web's early video startups. For more information, please visit: stevegarfield.com/getseen