Garel / Mock The Innovation Factory

Erscheinungsjahr 2016
ISBN: 978-1-4987-4022-7
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 188 Seiten

Elmar Mock, the creative engineering force behind the Swatch, passionately tells how he helped to create this revolutionary product that saved the Swiss watch industry in the mid-1980s. Gillles Garel, a professor of management, relates this tale of epic innovation to C-K (concept-knowledge) theory. And both convincingly argue that organizations can channel creativity to develop breakthrough innovations that disrupt markets.

Autoren/Hrsg.

Garel, Gilles

Mock, Elmar

Fachgebiete

• Mathematik | Informatik EDV | Informatik EDV & Informatik Allgemein
• Wirtschaftswissenschaften Betriebswirtschaft Management Qualitätsmanagement, Qualitätssicherung (QS), Total Quality Management (TQM)

Inhaltsverzeichnis

What is at Stake for Companies. The Hidden Story of the Swatch’s Birth. C-K a Truly Practical Theory of Innovative Design. The Mental States of Innovation. The Goal is Revolution.

Über Autor(innen)

Gilles Garel is a professor at the National Academy of Arts and Trades (Cnam), Paris, France, and at the Polytechnic School of France At Cnam, he is the chair of Innovation Management and since the 1990s has been collaborating with companies on innovation and project management. He is also director of Cnam’s Interdisciplinary Laboratory of Scientific Action research (LISRA).

Elmar Mock is an engineer of chronometers and plastic material. At the age of 26, he, along with Jacques Müller, invented the Swatch. He subsequently conceived the Rockwatch for Tissot before leaving the watch industry. In 1986 he founded his own company, Creaholic, in Biennes, Switzerland. He is cited as an inventor in more than 150 patents. In 2010 he won the Gaïa Prize.