Strategy for Action - II

Strategy Formulation, Development, and Control
2013
ISBN: 978-88-470-2474-8
Verlag: Springer Milan

Buch, Englisch, 117 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 2058 g

Reihe: SpringerBriefs in Business

The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice. This second volume expands the analysis of the strategic decisions, emphasizing the importance of a sustainable competitive advantage, and proposing an integrated conceptual and operational framework (the “Strateco Dashboard”), that complements and significantly improves the recent and well-known Blue Ocean approach to strategy development. Finally, it addresses the measurement of the performance of strategy in terms of value creation, highlighting differences and similarities, as well as strengths and weaknesses, of the main metrics. Furthermore, it proposes a comprehensive and operational framework for the assessment of the financial feasibility of strategy, through the measurement of the impact of the planned strategic moves on financial needs and the evaluation of their financial sustainability.

Zielgruppe

Graduate

Autoren/Hrsg.

Gandellini, Giorgio

Venanzi, Daniela

pezzi, alberto

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Management Geschäftswettbewerb
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

1 Introduction to the second volume.-

2 Business strategy: Formulation, development and control.-

3 Corporate strategy: diversification and management of multiple SBUs.-

4 Organization, ownership and collaboration strategies.-

5 Financial performance and sustainability of strategy.