Frewer / Trijp Understanding Consumers of Food Products

1. Auflage 2006
ISBN: 978-1-84569-250-6
Verlag: Elsevier Science & Techn.
Format: EPUB
Kopierschutz: 6 - ePub Watermark

E-Book, Englisch, 696 Seiten

Reihe: Woodhead Publishing Series in Food Science, Technology and Nutrition

In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international.The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part two examines the role of consumers' attitudes towards quality and marketing, and their views on food preparation and technology. Part three covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers' preferences for unhealthy foods are discussed in part four. The final section concludes with advice on developing coherent safety policies and the consumers' responsibility for food production and consumption.Understanding consumers of food products is a standard reference for all those in the food industry concerned with product development and regulation. - Develop an understanding of buyer behaviour to assist developing successful products - Recognise the diversity between consumers and learn how to cater for their needs - Covers cultural and individual differences in food choice

Autoren/Hrsg.

Frewer, Lynn

Trijp, Hans van

Leseproben

Contributor contact details
(* = main contact) Editors and Chapter 30 Professor L.J. Frewer, [e-mail]     Marketing and Consumer Behaviour Group, Wageningen University, Postbus 8130, 6700 EW Wageningen, The Netherlands Professor Hans C.M. van Trijp, [e-mail]     Marketing and Consumer Behaviour Group, Wageningen University, Postbus 8130, 6700 EW Wageningen, The Netherlands Chapter 1 Professor Paul Rozin, [e-mail]     Department of Psychology, University of Pennsylvania, 3720 Walnut St, Philadelphia, PA 19104-6241, USA Chapter 2 Professor Cees de Graaf, [e-mail]     Division of Human Nutrition, Wageningen University, P.O. Box 8129, 6700 EV Wageningen, The Netherlands Chapter 3 Dr. Herbert Meiselman, [e-mail], [e-mail]     5 Harraden Avenue, Rockport, MA 01966, USA Chapter 4 Professor Egon Peter Köster*, [e-mail]     Wildforsterweg 4A, 3881 NJ Putten, The Netherlands Dr. Jozina Mojet, [e-mail]     Wageningen UR-CICS, Building no. 118, Bornsesteeg 59, 6708 PD Wageningen, The Netherlands Chapter 5 Drs. J. de Jonge*, [e-mail]; E. van Kleef, [e-mail]; L.J. Frewer, [e-mail]; O. Renn, [e-mail]     Wageningen University, Marketing and Consumer Behaviour Group, Hollandseweg 1, 6706 KN Wageningen, The Netherlands Chapter 6 Ynte K. van Dam*, [e-mail]; Hans C.M. van Trijp, [e-mail]     Marketing and Consumer Behaviour Group, Wageningen University, PO Box 8130, 6700 EW Wageningen, The Netherlands Chapter 7 Professor Klaus G. Grunert, [e-mail]     Department of Marketing and Statistics, MAPP, Aarhus School of Business, Haslegaardsvej 10, DK-8210 Aarhus V, Denmark Chapter 8 Dr. M. Buckley*; Cathal Cowan, [e-mail], [e-mail]     Ashtown Food Research Centre, Teagasc, Ashtown, Dublin 15, Ireland Dr. Mary McCarthy, [e-mail]     Department of Food Business & Development, University College Cork, Ireland Chapter 9 Gerrit Antonides*, [e-mail]; Judith R. Cornelisse-Vermaat; Johan van Ophem*     Department of Social Sciences, Wageningen University, Hollandseweg 1, 6706KN Wageningen, The Netherlands Henriëtte Maassen van den Brink     ‘Scholar’ Research Center for Education and Labor Market, Department of Economics and Econometrics, University of Amsterdam, Roetersstraat 11, 1018WB Amsterdam, The Netherlands Chapter 10 Michael Siegrist, [e-mail]     University of Zurich, Department of Psychology, Binzmühlestrasse 14/15, CH-8050 Zürich, Switzerland Chapter 11 Professor Christopher Ritson*, [e-mail]; Dr. Elizabeth Oughton, [e-mail]     School of Agriculture, Food and Rural Development, Faculty of Science, Agriculture and Engineering, Newcastle University, NE1 7RU, UK Chapter 12 Rick Bell, [e-mail]     Natick RD&E Center, Behavioral Sciences, Kansas Street, Natick 01760, Massachusetts, USA Chapter 13 Dr. Einar Risvik*, [e-mail]; Marit Rødbotten, [e-mail]; Dr. Nina Veflen Olsen, [e-mail]     Matforsk AS, Osloveien 1, N-1430 Ås, Norway Chapter 14 Øydis Ueland, [e-mail]     Matforsk AS, Osloveien 1, N-1430 Ås, Norway Chapter 15 Sophie Nicklaus*, [e-mail]; Sylvie Issanchou, [e-mail]     Institut National de Recherche Agronomique (INRA), Unité mixte de Recherche INRA/ENESAD FLAVIC, (Flaveur, Vision et Comportement du Consommateur), 17, rue Sully - BP 86510, 21065 Dijon Cedex, France Chapter 16 Dr. David N. Cox, [e-mail]     CSIRO Human Nutrition, PO Box 10041, Adelaide BC, SA 5000, Australia Chapter 17 Dr. David J. Mela, [e-mail]     Unilever Food and Health Research Institute, PO Box 114, 3130 AC Vlaardingen, The Netherlands Chapter 18 Dr. Liisa Lähteenmäki*, [e-mail]; Dr. Marika Lyly, [e-mail]; Dr. Nina Urala, [e-mail]     VTT Technological Research Centre of Finland, P.O. Box 1000, FIN-02044 VTT, Finland Chapter 19 Dr. Rohit Vaidya*, [e-mail]; Dr. Marcia Mogelonsky     HealthFocus International, 449 Central Avenue, Suite 205, St. Petersburg, FL 33701, USA Chapter 20 M.C. van Putten*, [e-mail]; M.F. Schenck, [e-mail]; Professor B. Gremmen, [e-mail]; Professor L.J. Frewer, [e-mail]     Wageningen University, Postbus 9101, 6700 HB Wageningen, The Netherlands Chapter 21 Dr. Elizabeth Redmond*, [e-mail]; Professor Christopher Griffith, [e-mail]     Food Research and Consultancy Unit, Cardiff School of Health Sciences, UWIC, Llandaff Campus, Western Avenue, Cardiff CF5 2YB, UK Chapter 22 Professor Annie S. Anderson, [e-mail]     Centre for Public Health Nutrition Research, Department of Medicine, University of Dundee, Ninewells Hospital and Medical School, Dundee, UK Chapter 23 Dr. Unni Kjaernes*, [e-mail]; Lotte Holm, [e-mail]     Postboks 4682, Nydalen, 0405 Oslo, Norway Chapter 24 Marion Dreyer*, [e-mail]; Ortwin Renn; Dr. Marion Dreyer     DIALOGIK gGmbH, Seidenstr. 36, 70174 Stuttgart, Germany Chapter 25 Dr. David Coles, [e-mail], [e-mail]     Diedenweg 20b, 6703GW Wageningen, The Netherlands Chapter 26 Professor Johannes Brug, [e-mail]     Erasmus MC, Department of Public Health, PO Box 1738, 3000 DR Rotterdam, The Netherlands Chapter 27 Dr. Gene Rowe, [e-mail]     Senior Research Scientist, Institute of Food Research, Norwich Research Park, Colney, Norwich NR4 7UA, UK Chapter 28 Prof.dr. Frans W.A. Brom*, [e-mail]; Tatjana Visak; Franck Meijboom     Ethics of Life Sciences, Animal Sciences Group, Wageningen University, P.O. Box 387, NL-6700 AH Wageningen, The Netherlands Chapter...