Freedman / Feldman Smith Black Tie Optional

A Complete Special Events Resource for Nonprofit Organizations
1. Auflage 2007
ISBN: 978-0-470-11681-4
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 240 Seiten, E-Book

Praise for Black Tie Optional: A Complete Special EventsResource for Nonprofit Organizations, Second Edition
"I wish I had had this invaluable book when I was helping planfundraisers in the past. My life would have been easier, and ourbank account healthier. Don't torture yourself: get this book,follow its advice and be a hero!"
--Richard B. Stolley, Senior Editorial Adviser, Time, Inc.Founding Editor, People magazine
"Black Tie Optional is anything but an optional read.This step-by-step guide on how to strategize and execute asuccessful fundraiser is essential to anyone considering how bestto tackle the complicated world of event planning. Black TieOptional is the archetypal roadmap for those undertaking therewarding yet overwhelming journey of successful fundraising. Anabsolute must read!"
--Cathy Elkies, Senior Vice President and Charity Auctioneer,Christie's
"Harry Freedman knows how to plan an event. He has it down to anart. "
--World-renowned artist PETER MAX
Regardless of the kind of big event your organization hasplanned for its next fundraiser, everything you need to know and dois in this thorough and essential handbook. Now in a SecondEdition, Black Tie Optional demystifies the process andmakes it as easy as possible to have a successful event thatgenerates money as well as new supporters. Authors and industryexperts Harry Freedman and Karen Feldman cover all the angles andshow you how to:
* Decide on the best kind of event for your organization
* Select the best location and date for your event
* Develop budgets
* Reach and book celebrities
* Create invitations and get publicity
* Set ticket prices
* Organize and motivate your committees
This handy, how-to manual takes you step by step through theentire process of selecting and producing simple and complicatedevents and arms you with all the information you need, includingpractical advice, real-world examples from actual events, summarychecklists, and worksheets. Black Tie Optional is destinedto become your dog-eared blueprint for making money and allies inthe name of your cause.

Autoren/Hrsg.

Freedman, Harry A.

Feldman Smith, Karen

Inhaltsverzeichnis

About the Authors.
Acknowledgments.
Introduction.
Chapter 1: Choosing the Right Event.
Marketing.
Sample Events.
Thinking It Through.
Time and Date.
Chapter 2: Money Matters.
Location.
Lights and Sound.
Food and Catering.
Feeding Workers.
Entertainment.
Decorations.
Security.
Insurance.
Getting Graphic.
Publicity.
Care and Feeding of Committees.
Free Tickets.
Postage.
Specialized Costs.
Special Event Planners.
Setting Ticket Prices.
Double Checking.
Chapter 3: Who's In Charge?
Picking an Event Coordinator/Manager.
The Event Manager's Job.
Getting Started.
Financial Control.
Chapter 4: Committees and Commitments.
The Recruiting Process.
Motivating the Troops.
Working Committees.
Volunteer Retention.
Regal Recognition.
Chapter 5: Other People's Money.
Media First.
Getting Maximum Support.
Other Creative Sponsorships.
Tapping into Money.
Following Up.
Conflicts of Interest.
Chapter 6: On Location.
Researching the Right Site.
Site Considerations.
Setting Sites.
Chapter 7: Food, Glorious and Otherwise.
Critical Details.
Ideas for Meals, Food, and Settings.
Caterers.
All Dressed Up.
Look to the Experts.
Going It Alone.
Time-Savers.
At the Site.
If Disaster Strikes.
Liquor and Other Beverages.
Feeding Staff and Volunteers.
Leftovers.
Tipping.
Chapter 8: Auctions and Other Profit Boosters.
Internet Auctions.
Up Close and Personal.
Advertising.
Chapter 9: Reaching for the Stars.
When Free Costs Money.
Lining Up a Celebrity.
Serious Stargazing.
Harnessing Star Power.
Royal Treatment.
Chapter 10: The Media and the Message.
Media Promotion.
Invitation Events.
Identification.
Multipart Invitations.
Advance Notice.
A Fresh Look.
Ordering Invitations.
Time Frame.
Getting Them Out.
Following Up.
Promotion.
Minding the Media.
Public Service Announcements.
Talk, Talk.
Print Media.
Making News.
Promotion Time Frame.
Other Publicity.
Chapter 11: The Final Countdown.
Checking It Twice.
Last-Minute Needs.
Registration.
Chapter 12: After Words.
Post-Event Evaluation.
Chapter 13: Tools of the Trade.
Auctions/Raffles.
Celebrity Sources.
Speakers' Bureaus.
Charity Watchdogs/Databases.
Credit Cards.
Donor Gifts.
Fundraising Consultants/Event Management.
Fundraising/Trade Organizations.
Online Resources.
Promotional Materials.
Publications.
Software.
Travel Sources.
Web-Site Management.
Index.

Über Autor(innen)

HARRY A. FREEDMAN is President and CEO of StrategicInitiatives, based in Philadelphia, Pennsylvania. His companyprovides fundraising counsel for nonprofit organizations planningand implementing special events. A fundraising and marketingprofessional for more than two decades, Freedman is an activemember of the Association of Fundraising Professionals, serving onthe organization's International Conference Education AdvisoryCommittee. He is also the coauthor of two previous books writtenwith Karen Feldman on using business approaches to charitablefundraising. Freedman has been a featured expert in Forbes as wellas on NBC's Dateline and on CNBC.
KAREN FELDMAN is an award-winning journalist whose workhas appeared in newspapers and magazines across the United Statesand Canada. She earned a master's degree at the Columbia UniversityGraduate School of Journalism and worked full time for dailynewspapers for more than 25 years.